How Divi Builder vs. MailerLite vs. Instapage stack up against each other
Compare Instapage with Divi Builder and MailerLite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. MailerLite – The Ultimate Showdown of Landing Page Builders
Choosing the right landing page builder for your marketing strategy can feel a lot like assembling your ideal superhero team. Each character, or builder in this case, comes with unique powers and abilities that can save the day—or your conversions. In this exciting battle of Instapage, Divi Builder, and MailerLite, we're set to explore who emerges victorious in the realm of creating stunning, high-converting landing pages. Get ready to discover how these three platforms stack up against each other, set the stage for marketing success, and ultimately help you find the best fit for your needs.
Meet the Competitors: Who Are Our Heavy Hitters?
Let's roll out the red carpet for our contenders in this landing page arena. We have Instapage, renowned for its advanced customization capabilities and conversion-focused features; Divi Builder, popular for its versatility and design flexibility; and MailerLite, celebrated for its user-friendly interface and affordable pricing. Instapage takes the spotlight with its ability to empower marketers to reduce costs and drive higher conversions through its intuitive platform. Each platform makes a compelling case for itself, but one will ultimately rise above the rest. Join us as we break down what makes each player a formidable choice for your landing page needs.
First Round - Feature Showdown
Template Variety and User Experience: A Closer Look
When it comes to features, a rich array of templates can make all the difference in crafting an appealing landing page. Divi Builder boasts a massive library of templates that cater to various niches, making it easy for users to find a starting point that fits their vision. The drag-and-drop interface is flexible, allowing for gorgeous layouts even if you're not a coding whiz. On the other hand, MailerLite shines with its well-structured and neatly categorized templates, making it effortless for marketers to grab and go. However, Instapage stands tall as it combines an extensive template library with unparalleled customization options, enabling users to tweak every element down to the pixel while maintaining responsive designs across devices. The powerful A/B testing capabilities allow marketers to optimize their pages for better performance consistently.
Instapage: Customization Connoisseur and Conversion Champion
Instapage positions itself not just as another landing page builder; it acts as a partner for your success. The platform stands out with its user-friendly interface filled with innovative options tailored to boost conversion rates. Marketers will appreciate features such as personalized landing pages, seamless integration with multiple platforms, and robust analytics to track performance. Instapage allows for granular control over your entire page, empowering marketers to deliver relevant landing page experiences that instill brand trust and customer loyalty. This dedication to optimization ensures a continuous path for improving conversion rates, making it an excellent choice for marketers serious about their goals.
Round Two - Website Speed and Performance Metrics
Website speed can make or break a user’s experience—think of it as waiting in line at a café; if the line's too long, chances are, you'll bolt instead of waiting for that caffeine fix. Instapage excels in providing lightning-fast loading times, ensuring that visitors won’t abandon pages out of frustration. Overall performance is crucial for conversion, and we’re excited to see how our contenders fare in this essential category.
Why Instapage Rules the Speed Arena:
- Lightning-fast loading times due to optimized code.
- Advanced server infrastructure that minimizes downtime.
- Responsive design that ensures quick performance across all devices.
- Integration with CDNs to further enhance speed.
Divi Builder's Speed Benefits:
- Efficient caching that speeds up page load times.
- A responsive design that performs well on various devices.
- Regular updates to optimize performance.
MailerLite's Performance Perks:
- Fast loading times with a user-friendly interface.
- Optimized templates that enhance performance.
- Responsive designs that maintain speed on mobile devices.
In the speed and performance showdown, Instapage emerges as the leader due to its incredible loading times and optimized infrastructure. While Divi Builder and MailerLite hold their own, the difference in performance could be the key factor for marketers hoping to optimize user experience and increase conversions.
Third Round - The Usability Factor and Learning Journey
Usability is key for anyone diving into a new platform, and our friendly contenders each cater to both beginners and seasoned pros. Divi Builder's straightforward drag-and-drop interface offers a welcoming design experience for newcomers while providing advanced settings for seasoned designers, ensuring that everyone can create exactly what they envision. MailerLite prides itself on its super intuitive dashboard, making it easy to navigate and find what you need—even for those who might not be tech-savvy. Instapage also throws its hat in the ring with a binge-worthy learning curve. From quick-start guides to in-depth tutorials, they cater to all proficiency levels while promising a less stressful ramp-up. Whether you’re looking to create your brand’s first landing page or fine-tune your marketing strategy with advanced tools, these platforms offer valuable support.
Fourth Round - Support Squads Ready to Assist
In this round, characterizing customer support is a fun endeavor—imagine each platform as a loyal sidekick, always lurking around to lend a helping hand. Instapage provides extensive customer support through various channels, including chat, email, and detailed FAQs. Their customer service team is known for its quick response times, ready to assist no matter the challenge. Divi Builder's support options are robust as well, offering an array of resources including community forums where users can share insights and ask questions. MailerLite is not far behind with email support and a dedicated knowledge base that offers extensive articles and video tutorials. When it comes to securing trusty support in a sticky situation, all three contenders show commendable strengths, but Instapage’s responsive approach tends to stand out.
Final Round - Navigating Through Pricing and Plans
The battle for the best landing page builder can often boil down to pricing. Each platform offers different plans designed to meet various needs and budgets. Instapage is focused on delivering premium experiences, with a pricing structure that reflects its superior features. On the other hand, Divi Builder and MailerLite provide more flexible pricing, catering to those who may need a simpler, budget-friendly choice. In evaluating what you get for your investment, it's essential to weigh features against costs to understand which platform aligns with your goals and marketing aspirations. Pricing isn't just about affordability—it's about what value each platform brings to the table in the long run.
At the end of this exhilarating match-up, each platform offers unique strengths, yet the right choice fundamentally aligns with your needs and objectives. Remember to weigh features, support, and costs against the backdrop of your business goals. As you contemplate your options, consider giving Instapage a try with their free trial to discover firsthand how it can boost your landing page effectiveness and conversion rates.
