How Divi Builder vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Divi Builder and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. 23FormBuilder – A Strategic Showdown
Choosing between landing page builders is much like selecting your starting five for a basketball team—you want a mix of skill, versatility, and strategy to secure a win. Landing pages are crucial in converting visitors into customers, and picking the right tool can make all the difference. Our contenders include Instapage, Divi Builder, and 23FormBuilder, each claiming to be the MVP in the digital marketing arena. Let’s dive deep into their strengths and weaknesses to see who really takes the trophy for best landing page builder. In this engaging face-off, we’ll break down features, performance, usability, customer support, and pricing to help you determine which platform may be the ideal fit for your marketing efforts. Whether you're a seasoned marketer or starting your journey, understanding these options will empower you, much like a well-prepared game plan. Get ready for a play-by-play analysis that’s informative yet entertaining!
Meet Your Contenders: A Quick Round-Up
In one corner, we have Instapage, known for its comprehensive customization options and conversion-focused tools. This platform is particularly favored by marketers looking to deliver tailored landing page experiences. Next up is Divi Builder, praised for its intuitive interface and versatility in design, appealing to both beginners and seasoned developers. Finally, we have 23FormBuilder, which stands out primarily as a form builder but also offers features for crafting effective landing pages. Together, these three make for a formidable lineup in the quest for the best landing page solution. Each tool has its unique strengths, and while they may compete, they also cater to different needs across the spectrum. Are you looking for ease of use, advanced functionality, or an effective form integration? Let’s uncover how each contender measures up in this dynamic marketplace.
Round One - Feature Showdown: Who Has the Edge?
Template Variety and User-Friendliness: A Feature Comparison
When it comes to template variety and user-friendliness, each of our competitors offers a range of options that can serve different needs. Divi Builder provides a plethora of ready-made templates suitable for any industry, and its drag-and-drop interface makes it easy for users to manipulate layouts without technical skills. However, it may become overwhelming for newcomers due to its vast options. Conversely, 23FormBuilder’s templates are specifically designed for forms, which can be limiting if your primary goal is to create comprehensive landing pages. While they do offer some landing page designs, they lack the richness of customization found in Instapage. Where Instapage shines is in its high-quality, conversion-centered templates, meticulously tailored to drive action with integrated A/B testing features. It aims to remove roadblocks for marketers looking to create engaging landing pages rapidly. No matter the choice, each tool has its unique offerings tailored to different user preferences.
Instapage: Your Customization and Conversion Ally
Instapage isn’t just a landing page builder; it’s your ally in optimizing conversion rates and delivering tailored user experiences. With an extensive range of customizable templates, drag-and-drop functionality, and dynamic text replacement, customizing pages to align with your brand messaging has never been easier. Instapage empowers marketers to reduce costs, enhance conversions, and create relevant landing page experiences that cultivate brand trust and customer loyalty. This platform accommodates various marketing strategies, allowing for seamless integration with existing workflows, enhancing effectiveness, and efficiency. What truly sets Instapage apart are its analytics and A/B testing tools that help optimize performance based on real-time data. You’re not just building a page; you’re crafting an engaging experience aimed at increasing your bottom line.
Round Two - The Need for Speed: Performance Comparison
Imagine standing in line at a coffee shop, eagerly waiting for your caffeine fix, only to watch the barista moving at a snail's pace—it just ruins the experience, right? This same principle applies to landing page builders. Speed is critical in user experience and conversion rates. In this round, we’ll examine how each platform holds up under pressure. A slow-loading page can mean the difference between a click and a bounce, and understanding how quickly these tools deliver can elevate your digital strategy. Let’s dive into what each contender brings to the table in terms of speed and overall performance for users—and find out who can serve a hot cup of engagement without keeping customers waiting.
Instapage Advantages: Speed and Reliability Factors
- Optimized for faster load times due to streamlined code.
- Built-in performance monitoring allows for quick adjustments.
- High uptime rates ensure your landing pages are always accessible.
- Responsive design capabilities ensure fast loading on all devices.
Divi Builder Advantages: Performance Insights
- Visual design capabilities for real-time performance checks.
- Caching options available for faster page load speeds.
- Automatic updates to improve efficiency over time.
23FormBuilder Advantages: Performance Characteristics
- Quick loading forms integrated efficiently into pages.
- Minimalist design templates contribute to faster load times.
- Performance metrics available directly on forms for quick analysis.
- User-friendly layout ensures enhanced interaction with forms.
When it comes to speed, Instapage emerges as the clear frontrunner, holding an edge over Divi Builder and 23FormBuilder. Its focus on performance optimization ensures that users enjoy quick load times and a seamless experience that can lead to increased conversions. Other competitors may offer good performance, but they still lag behind in the speed department—an essential aspect for marketers aiming to capture attention quickly.
Round Three - Ease of Use and Learning Curve: User Experience
Navigating new software can often feel daunting, but finding a platform that welcomes both novices and experts is crucial. This round focuses on usability and the learning curve of our contenders. Each platform has tailored its onboarding process to help users feel comfortable, but their approaches vary significantly. Instapage provides intuitive tutorials and templates specifically aimed at driving results, ensuring that even those unfamiliar with design principles can successfully create stunning landing pages with ease. Divi Builder’s creativity comes with a steeper learning curve; while it offers advanced customization, users may feel overwhelmed initially. On the other hand, 23FormBuilder shines for form specialists but doesn’t cater as extensively to general landing page creation, which could frustrate any marketing novice. Regardless, it’s essential to recognize that all three platforms provide valuable resources for their users, ultimately leading to growing proficiency over time.
Round Four - Support Capabilities: Your Trusty Sidekicks
Consider customer support as your trusty sidekicks leaping into action when things get rough! Each platform offers various support channels to assist users, ranging from dedicated chat support to comprehensive knowledge bases. Instapage excels with 24/7 customer service through multiple channels and an extensive library of resources, making it easier for users to find solutions when needed. Divi Builder provides solid support options, but users often report slower response times. Additionally, options include community forums where experienced users share insights. Conversely, 23FormBuilder has a competent support team but lacks 24/7 availability, making it less preferable if you require round-the-clock assistance. While each platform provides useful support systems, Instapage stands tall in responsiveness and resource availability, ensuring users can navigate challenges with ease.
Round Five - Pricing Structures: Value for Marketing Goals
When it boils down to pricing, each of our contenders adopts different structures that can significantly influence your decision-making process. Instapage generally offers a subscription-based model that reflects its extensive features and robust support systems, providing considerable value through superior conversion tools. Divi Builder also has a yearly membership option, making it budget-friendly when considering the number of templates available. However, the learning curve may make it challenging for some users to utilize all its features right away. On the flip side, 23FormBuilder presents a competitive pricing range ideal for users focused primarily on forms yet may not be as beneficial for those requiring more extensive landing page features. Ultimately, the financial commitment may impact which platform you choose, but the right one for you aligns closely with your unique goals and usage demands.
As we wrap up, it’s essential to recognize that each of these landing page builders comes with its strengths and weaknesses. Instapage offers powerful customization options and speed, while Divi Builder excels in design flexibility, and 23FormBuilder stands tall for form building tasks. Choosing the right platform largely hinges on your specific requirements—whether that’s extensive features, effective support systems, or a straightforward pricing model. We recommend giving Instapage a chance with a free trial to experience its robust capabilities firsthand, helping you understand how this powerful tool can transform your landing page strategies for success.
