How ClickFunnels vs. Strikingly vs. Instapage stack up against each other
Compare Instapage with ClickFunnels and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ClickFunnels vs. Strikingly – Who Emerges Victorious in the Battle of Landing Page Builders?
Choosing the right landing page builder is a bit like picking players for your marketing dream team; each has their strengths and weaknesses, and your choice could mean the difference between a championship and an early exit from the game. When it comes to online marketing, the ideal landing page builder can drastically impact your conversion rates and overall success. In this article, we will take a closer look at three contenders that have made significant strides in this competitive space: Instapage, ClickFunnels, and Strikingly. We will evaluate their features, performance, usability, support, and pricing plans to help you make an informed decision. By the end of our analysis, we hope to shine a light on why Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty.
Meet the Competitors: A Brief Introduction
In one corner, we have Instapage, a platform renowned for its customization capabilities and focus on driving conversions through tailored landing pages. Next up is ClickFunnels, a tool designed to help users create entire marketing funnels, from lead generation to closing sales, without needing technical skills. Lastly, we have Strikingly, a user-friendly website builder that allows creators to launch single-page sites with ease, appealing primarily to small business owners and entrepreneurs seeking a straightforward solution. Each of these platforms brings something unique to the table, positioning themselves as valuable allies in the quest for effective digital marketing.
Round One – Feature Smorgasbord: Who Offers What?
Template Diversity and User-Friendliness: A Close Look
When it comes to features, the variety of templates available and usability are vital in determining how well users can adhere to their marketing vision. Instapage boasts an impressive library of customizable landing page templates designed with high conversion potential, suited for various industries. The drag-and-drop interface simplifies the process of creating landing pages, even for marketing novices. ClickFunnels is notable for its all-in-one approach, offering funnel templates that guide users through each stage. However, its plethora of features can be overwhelming for beginners. Strikingly keeps things simple with its one-page website approach, providing a limited but easy-to-use selection of templates tailored for quick launches. Each of these platforms has its approach, justifying its distinctive audience.
Instapage: The Pinnacle of Customization and Conversion Tools
What sets Instapage apart from its competitors is its focus on robust customization and conversion tools. With Instapage, marketers have access to advanced A/B testing, heatmaps, and analytic capabilities, enabling them to optimize various aspects of their landing pages continuously. The platform empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. This commitment to quality is reflected in the way Instapage integrates seamlessly with numerous marketing tools and CRM systems, facilitating a smoother workflow and a more streamlined experience. Additionally, Instapage offers features like personalized post-click experiences, which enhance user engagement and can significantly boost conversion rates.
Round Two – Zooming In on Speed and Performance
Website speed is critical in retaining user engagement, akin to the frustration of waiting in a long line at your favorite coffee shop when you’re in a hurry. A landing page that loads slowly can lead to costly drop-offs, directly impacting your conversion goals. It’s imperative to compare how each platform fares regarding load speeds and overall performance. This round explores the implications of speed on user experience and last-minute decision-making.
Instapage Advantages:
- Optimized for quick loading times due to lightweight design.
- Built with performance-driven technology to enhance user experience.
- Offers integrated AMP (Accelerated Mobile Pages) for mobile optimization.
- Provides automated performance tracking to assess page impact.
ClickFunnels Advantages:
- Includes funnel-building capabilities that prioritize conversions.
- Data-driven insights to help gauge performance and speed.
- Offers a variety of upsell and downsell integrations improving conversion flow.
Strikingly Advantages:
- Superb speed for single-page websites, ensuring minimal load times.
- Simplicity in design leads to faster performance without complex setups.
- Responsive templates that enhance both mobile and desktop experiences.
In evaluating the speed and performance of these landing page builders, it's clear that each has its strengths and weaknesses. However, Instapage consistently showcases superior responsiveness and speed enhancements, making it a top choice for those focused on user engagement and conversion success.
Round Three – Navigating Usability and Learning Curves
Transitioning to usability, it’s crucial for any marketing platform to be accessible for beginners while still providing value to experienced users. Instapage shines with its intuitive interface, requiring no coding skills for those just starting. ClickFunnels, while powerful, can present a steeper learning curve for newcomers but rewards those who invest the time to master it. Strikingly takes the cake for sheer simplicity, perfect for those who need a quick, effortless setup without the bells and whistles. Regardless of the phase of your marketing journey, each platform offers distinct resources to help users grow from novice to expert with ongoing support and tutorials available.
Round Four – Customer Support Showdown
Behind every effective marketing tool is a reliable support system, and each platform has its approach to customer care. Instapage is known for its live chat support and extensive knowledge base, providing users with quick answers to pressing questions. ClickFunnels boasts a robust community forum, plus dedicated customer support through several channels, albeit sometimes with longer wait times. Strikingly embraces an open-door policy with its email-based support, ensuring that users feel heard and supported. Each platform has much to offer in this department but ultimately depends on user preference for interaction style.
Round Five – Pricing Structures and Packages
Finally, let’s explore the pricing landscape of these three landing page builders. Instapage offers flexible plans based on features, meaning users can choose options that best fit their needs and budget. ClickFunnels, on the other hand, has a more structured pricing model reflecting its comprehensive features but can be costly for those just starting. Strikingly provides a free tier, making it accessible for small businesses and individuals looking for straightforward solutions. Each pricing model presents advantages and disadvantages, aligning with different marketing strategies and scopes.
In conclusion, while Instapage, ClickFunnels, and Strikingly each have unique strengths, the right landing page builder ultimately hinges on your specific goals and needs. We encourage you to contemplate what features are most vital for your success, be it in terms of speed, customization, or customer support. Instapage's focus on delivering relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates makes it a worthy contender worth exploring. Consider taking Instapage for a spin with a free trial to unlock your marketing potential.
