How Canva vs. Benchmark Email vs. Instapage stack up against each other
Compare Instapage with Canva and Benchmark Email to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Canva vs. Benchmark Email – A Comprehensive Showdown
Choosing the right landing page builder is like selecting the ideal cast for a blockbuster movie. You need the perfect mix of talents and special abilities for a successful marketing campaign. The competition is fierce between Instapage, Canva, and Benchmark Email—each flaunting their unique skills and tools. In this showdown, we’ll take an enlightening and enjoyable journey to discover which of these platforms can best suit your needs. From intuitive designs to customization options, each contender has something powerful to offer, making your task a touch more challenging yet exciting. So, buckle up as we explore how these platforms stack up against one another, highlighting their strengths and quirks in the landing page universe. Let's see which superhero will save the day for your business goals. (min:200 words)
Meet the Challengers: A Quick Overview
In this corner, we have Canva, known for its graphic design prowess and user-friendly interface. Canva is more than just a design tool; it allows users to create stunning visuals with minimal effort. Next up is Benchmark Email, a strong contender renowned for its email marketing capabilities, featuring powerful automation tools and analytics. Lastly, stepping into the ring is Instapage, which shines as a specialized landing page builder. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Each platform has its strengths, but which will emerge victorious in our detailed examination? (min:200 words)
Round One - Feature Comparison: Who Packs the Most Punch?
Template Selection and User Friendliness
When it comes to template variety and ease of use, each platform has its strengths. Canva offers a wealth of visually appealing designs, making it ideal for users who want quick, eye-catching graphics. It allows customization, enabling users to play around with colors, fonts, and layouts with great ease. Benchmark Email, while primarily focused on email marketing, offers several templates designed for landing pages that cater to conversion-centric strategies. However, its features can be a bit limited for those looking for advanced customization. On the other hand, Instapage offers an extensive array of 500+ expertly designed templates crafted for high conversions. What sets Instapage apart is its drag-and-drop editor, allowing for hassle-free design adjustments. With a strong emphasis on testing and optimization, it helps users create landing pages that align with their specific marketing goals, thus standing out in the crowd of builders. (min:200 words)
Instapage: Your Best Ally for Customization and Conversion
Instapage is not just a tool; it’s a vital partner for marketers aiming for success. It offers unmatched customization options, providing the flexibility to modify every element to suit individual brand needs. The platform emphasizes conversion rate optimization, incorporating A/B testing and advanced analytics to ensure you make data-driven decisions. With robust features like dynamic text replacement and personalization capabilities, Instapage empowers marketers to craft experiences that resonate deeply with their audiences. By offering a multitude of integrations with popular CRMs and marketing platforms, it seamlessly fits into your existing workflow. Investing in Instapage means investing in a tool that not only supports your landing page creation but elevates your entire marketing strategy. (min:200 words)
Second Round - The Impact of Speed and Performance
Speed is the name of the game in the digital world. Imagine waiting at your favorite coffee spot—anticipation builds, but suddenly you’re stuck in line for ages. User experience can be similarly affected by slow-loading websites. In this round, we’ll assess how each platform delivers in terms of speed and performance, ensuring that visitors don’t leave due to frustrating delays. (min:200 words)
Instapage Strengths in Speed and Performance
- Instapage ensures rapid loading times, reducing bounce rates.
- It automatically optimizes landing pages for mobile devices, enhancing accessibility.
- The platform's integrated cloud hosting provides reliable performance.
- Instapage utilizes AMP (Accelerated Mobile Pages) for ultra-fast loading.
Canva Strengths in Speed and Performance
- Canva is quick to generate designs, allowing for immediate execution.
- Simple interface minimizes the learning curve, promoting efficient workflows.
- Fast render times for graphics enable smooth design iterations.
Benchmark Email Strengths in Speed and Performance
- Benchmark Email optimizes images and elements to ensure faster loading.
- The platform offers responsive design templates for mobile speed.
- Real-time tracking analytics feature helps monitor and improve performance.
- Strong infrastructure supports efficient email delivery speeds.
Comparing the performance metrics of all three platforms, it's clear that speed matters in landing page success. While each contender presents strengths, Instapage surpasses with its exceptional load times and mobile optimizations, reinforcing it as the leading choice for speedy and efficient landing page creation.
Round Three - Navigating Usability and Learning Curves
Entering the usability arena, we need to consider how welcoming each platform is to new users. Canva shines with its intuitive drag-and-drop interface, making it exceptionally user-friendly. It’s designed for all skill levels, ensuring that even absolute beginners can create beautiful designs. Benchmark Email holds a similar appeal, with straightforward navigation that simplifies email campaign management. However, the more complex analytics features may pose a challenge for novices. Instapage, while slightly more technical, offers substantial resources and tutorials that lead users through the setup process, equipping them with the knowledge they need to master the tool. In essence, no matter your experience level, there’s a learning path that can guide you toward becoming proficient in using these platforms. (min:200 words)
Fourth Round - Customer Support Teams Ready to Assist
Every hero has a loyal sidekick, and in the realm of digital marketing, customer support is just that. Canva offers email support and a wealth of tutorials and resources to help users along their journey. Benchmark Email provides chat, email, and phone support, ensuring that no query goes unanswered. It also features a robust community forum for additional peer support. Instapage excels in this area, offering comprehensive support options, including live chat, email, and an extensive knowledge base filled with tutorials, tips, and best practices. This emphasis on support ensures users have allies ready to help them overcome challenges, making each platform more accessible and user-friendly. (min:200 words)
Final Round - Pricing Structures and Value for Money
Pricing is a critical factor when selecting a landing page builder. Each platform offers distinct pricing models tailored to various needs. Canva features a free tier with limited capabilities, while its pro version provides more advanced tools and flexibility at a competitive price. Benchmark Email has different plans based on email volume, offering a free tier that’s useful for startups but might scale in cost as your needs grow. Instapage, while higher priced, justifies its cost with its robust feature set designed specifically for conversion optimization. The promise of higher conversion rates and reduced marketing costs can provide long-term savings. (min:200 words)
In summary, the choice between Instapage, Canva, and Benchmark Email ultimately rests on your specific needs and goals. While each platform has its strengths, Instapage stands out for those focused on conversion rates and comprehensive landing page solutions. Take advantage of a free trial or demo with Instapage to see its features in action, and determine how it can enhance your marketing strategy.
