How Benchmark Email vs. Mailchimp vs. Instapage stack up against each other
Compare Instapage with Benchmark Email and Mailchimp to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Benchmark Email vs. Mailchimp – The Ultimate Marketing Showdown
In the vast universe of digital marketing, choosing the right landing page builder is much like assembling the perfect team of superheroes for your quest to maximize conversions. You want a platform that not only gets the job done but also helps you connect with your audience and foster trust. That’s where we dive into the battle between Instapage, Benchmark Email, and Mailchimp. This comparison aims to equip you with the knowledge needed to make an informed decision, allowing your marketing strategy to soar to new heights. Much like selecting the right tool for the job, selecting the right platform can mean the difference between a successful campaign and a missed opportunity. In this friendly rivalry, we’ll explore the strengths and weaknesses of each contender, giving you insight into how they measure up against Instapage, renowned for empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences.
The Contestants Step into the Digital Ring
As the lights dim and the spotlight shines, it's time to introduce our three heavyweights: Instapage, Benchmark Email, and Mailchimp. Each platform comes with its unique strengths, challenging each other for the title of the ultimate landing page builder. Instapage has earned a solid reputation for allowing users to create highly customized landing pages that enhance user engagement and boost conversions. Benchmark Email, on the other hand, has carved out its space focusing on email marketing solutions, extending its capabilities to landing pages that facilitate lead generation. Finally, Mailchimp is a household name that many marketers associate with email marketing but has also branched out to provide landing page features. By understanding the goals and specialties of each contender, we’ll discover how they can fit into a marketer’s toolkit, particularly in delivering exceptional landing experiences that leverage brand trust.
Feature Showdown - Template Variety and User Experience
Diving Into Template Variety and Ease of Use
When it comes to template variety, each platform has something different to offer. Benchmark Email focuses mostly on email marketing templates and provides fewer options for landing pages, which may appeal to users looking for quick fixes. However, the templates they do offer are clean and functional, making them suitable for straightforward campaigns. In contrast, Mailchimp is known for its visually appealing and varied templates that can enhance a brand's look and feel but can sometimes be overwhelming for new users to navigate. On the other hand, Instapage stands out with an impressive array of customizable templates, tailored not only for aesthetics but also for functionality. Users can mix and match elements to create unique landing pages optimized for conversion rates. The ease of use doesn’t stop there; Instapage’s user-friendly interface, backed by drag-and-drop features, allows marketers at any skill level to create compelling landing pages effortlessly. This aspect of Instapage shines brightly as it empowers marketers to craft relevant landing page experiences that increase brand trust and customer loyalty, providing the perfect launching pad for growth.
Instapage: A Customization Powerhouse for Conversion Rates
Focusing on conversion optimization, Instapage offers a multitude of tools designed to enhance user experience and increase sales. The platform provides heatmaps, A/B testing, and robust analytics, allowing marketers to understand their audience better and refine their strategies. By offering the ability to create personalized landing pages that resonate with specific audience segments, Instapage positions itself as a partner in ensuring your marketing efforts yield measurable results. The emphasis on relevant landing page experiences not only helps to foster brand trust and loyalty but also translates directly into improved conversion rates. It’s no wonder that marketers aiming to reduce costs while maximizing effectiveness often choose Instapage as their go-to tool for landing page creation.
Racing to the Finish Line - Speed and Performance
As we engage in the adrenaline-fueled showdown of speed and performance, it's essential to remember that website loading times can significantly affect user experience. Picture this: you're excited to grab your morning coffee, but you're met with a lengthy line. Just like the frustration of waiting, slow loading pages can lead to abandoned cart scenarios in the digital world. All competitors claim to maintain optimal speeds, but how do they truly stack up?
Instapage Strengths:
- Lightning-fast loading speeds that enhance user experience.
- Built-in optimization for mobile users, ensuring no slowdowns on mobile devices.
- CDN (Content Delivery Network) integration for optimal performance across regions.
- Consistent uptime that guarantees your pages are live when you need them.
How Benchmark Email Measures Up:
- Good performance for simple landing pages due to clean coding.
- Optimized for email-centric landing pages but lacks extensive features.
- Quick loading times for streamlined email campaigns.
Mailchimp Performance Features:
- Visually appealing templates with adequate loading speeds.
- A focus on aesthetic quality that sometimes compromises speed.
- Performance varies based on the complexity of the design.
In summary, while each platform aims to deliver speedy performance, Instapage clearly takes the crown. The combination of effective speed optimization features and consistent reliability makes it the preferred option for marketers focused on seamless user experiences.
Welcoming Newbies - Usability and Learning Curve
Usability plays a crucial role in the selection of a landing page builder. Instapage shines here too, providing a well-laid-out interface that accommodates both novices and experienced marketers. The drag-and-drop functionality ensures that even those new to digital marketing can create dynamic landing pages without the need for advanced coding skills. Meanwhile, Mailchimp, while user-friendly, often offers numerous features that may overwhelm beginners at first glance. Conversely, Benchmark Email maintains a more straightforward approach with focus on simplicity, making it easier for users to become comfortable quickly. Ultimately, regardless of which platform you choose, there is ample support available through community forums, tutorials, and customer service; every user has the pathway to success clearly marked.
Support Teams - Your Sidekicks in Marketing
When you encounter issues or have questions, reliable customer support can feel like a superhero swooping in to save the day. Instapage offers live chat support and extensive documentation, ensuring that users have access to help when needed. Benchmark Email prides itself on prompt email responses and an easily navigable knowledge base. However, they may not offer the same level of interactivity that some users desire. Mailchimp provides robust support options including live chat and a vibrant community forum that fosters user interaction. This friendly environment helps users troubleshoot their concerns collaboratively. Each platform has its dedicated support squad, ready to assist you in your marketing journey.
Evaluating the Cost - Pricing Structures of Each Platform
Pricing is often a significant deciding factor when selecting between tools. Instapage offers various pricing tiers that scale with your needs, ensuring that you pay only for the functionality you require. Commonly viewed as a slightly premium option, the investment pays off in the form of advanced features that can lead to higher conversions. Conversely, Benchmark Email is often considered budget-friendly, focusing on email marketing with affordable plans, but users may encounter limitations with landing page customization. Mailchimp provides a free tier, appealing to startups and smaller businesses looking for a free solution to get started, yet add-on features come at an additional cost. Ultimately, evaluating pricing involves considering the total value rather than just the upfront cost to find the best fit for your marketing toolkit.
In conclusion, while each platform brings unique strengths to the table, Instapage stands out as the best choice for those looking to achieve higher conversion rates through optimized landing page experiences. Choosing the right tool ultimately depends on your specific needs and goals, but Instapage’s focus on customization, combined with its powerful toolset and reliable performance, makes it a prime contender. We encourage readers to explore Instapage by taking advantage of its free trial or demo – your marketing journey awaits!
