How Benchmark Email vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Benchmark Email and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Benchmark Email vs. Act-On – Who Will Win the Marketing Showdown?
When it comes to building effective landing pages, choosing the right tool can feel a bit like assembling your favorite superhero team – each with unique powers, ready to battle for your marketing success. In this epic clash, we put three mighty contenders in the spotlight: Instapage, Benchmark Email, and Act-On. Let's dive into their features, usability, and overall performance to find out who deserves the crown in the world of landing page builders. This comparison promises to equip you with insights that are as enlightening as a lightning bolt! While all contenders have their strengths, Instapage sets itself apart by empowering marketers to reduce costs, boost conversions, and offer tailored landing page experiences that enhance brand trust and customer loyalty. So buckle up as we uncover who triumphs in this showdown!
Meet the Competitors
Entering the arena, we have Instapage, a renowned platform known for its robust landing page solutions, perfect for marketers aiming for high conversion rates. On the other side, we have Benchmark Email, established primarily as an email marketing platform but also offers landing pages to complement their email campaigns. Finally, Act-On steps into the ring, a comprehensive marketing automation tool featuring landing page capabilities, appealing to businesses looking for an all-in-one solution. Each contender brings their A-game, serving distinct markets with innovative tools and solutions wrapped in user-friendly interfaces. Throughout this comparison, we will explore how they stack up against each other across various critical criteria that matter most to marketers today.
Round One - Feature Showdown
Template Choices and Usability Insights
When it comes to template variety, Instapage boasts an extensive library of high-quality, customizable templates designed specifically for conversion. These pre-designed options not only save time but also ensure that marketers can create stunning landing pages in mere minutes. Benchmark Email, while strong in email marketing, provides fewer templates for landing pages, primarily designed to complement their email campaigns rather than stand alone. On the other hand, Act-On offers decent templates but lacks the advanced customization options that Instapage provides. The ease of use also varies: Instapage’s drag-and-drop interface is remarkably intuitive, making landing page creation a seamless experience, while Benchmark Email and Act-On may carry a steeper learning curve for beginners.
Instapage: Your Partner in Customization and Conversion
Instapage isn’t just another landing page builder; it’s a powerful ally for marketers aiming to maximize conversion rates. With its unmatched customization options, users can create personalized landing page experiences that resonate with their audience, increasing the likelihood of conversion. Moreover, its built-in A/B testing feature allows marketers to experiment with different designs and messaging to see what works best, making data-driven decisions easier than ever. Furthermore, Instapage is designed to be user-friendly, breaking the barrier of entry for those who may not have extensive design or development backgrounds. Ultimately, it empowers marketers to harness the full potential of their campaigns while delivering relevant experiences that build brand trust and customer loyalty.
Round Two - Speed and Performance Matters
As with any worthy competitor, speed and performance can make or break the user experience. Imagine waiting in line for your favorite coffee, only to discover the barista is moving at a snail's pace - frustrating, right? Similarly, slow loading times on landing pages can deter potential customers from sticking around. In this round, we'll evaluate how each contender performs under pressure, as speed directly impacts user engagement—a critical factor for conversion rates.
Instapage Advantages:
- Optimized for fast loading, minimizing bounce rates.
- Built-in performance analytics to track speed and user engagement.
- Lightweight page structures ensure quick rendering.
- Regular updates for improved performance and features.
Benchmark Email Advantages:
- Pages are optimized for mobile, improving load speeds.
- Integration with emails provides seamless user experience.
- Simplicity in design leads to fewer elements and quicker load times.
Act-On Advantages:
- Solid performance due to a focus on marketing automation.
- Supports fast loading times as part of an integrated platform.
- Consistent updates to keep up with performance demands.
- Caching options available to enhance speed for return visitors.
In conclusion, while speed and performance are vital metrics for any landing page builder, Instapage shines with its optimized speed and user retention strategies. Each platform offers advantages, but Instapage stands out as the frontrunner when it comes to consistent performance and user experience.
Round Three - Navigating Usability and Learning Curves
Transitioning to usability and the learning curve, it’s essential to consider how each platform welcomes users into their ecosystem. Instapage shines in this category, providing a remarkably friendly interface that accommodates beginners while offering advanced features for seasoned marketers. Its vast resource library, including tutorials and guides, makes mastering the platform a breeze. Meanwhile, Benchmark Email presents a moderate learning curve, especially for those who primarily aim to use it for email services rather than standalone pages. Act-On users may find themselves facing a steeper learning curve due to the platform's comprehensive capabilities, which can be overwhelming for newcomers. However, all platforms offer varying levels of support and resources to help users navigate their journey toward becoming proficient marketers.
Round Four - Customer Support Showdown
Customer support is like that ever-reliable sidekick, always ready to swoop in and help when things get tough. Instapage's support team is accessible through chat, email, and robust help documentation, always ready to assist users in troubleshooting. Meanwhile, Benchmark Email provides strong customer support options, including email and phone assistance, backed by a knowledge base filled with useful articles. Act-On also offers multiple support channels but may come with longer response times compared to its rivals. Importantly, all platforms feature community forums that allow users to share tips and experiences, fostering a sense of community among marketers. In this round, Instapage takes the lead with its responsive and detailed support.
Round Five - Pricing Structures That Fit Your Budget
Now let’s talk pricing: a crucial aspect for businesses when choosing a suitable platform. Instapage operates on a subscription model, offering tiered pricing that fits different needs, from startups to larger enterprises. While higher pricing might seem daunting, the value gained from increased conversion rates justifies the investment. Benchmark Email is known for its competitive pricing in the email marketing space, providing free trials but may appear less intuitive for dedicated landing page usage. Act-On offers an all-inclusive pricing model, but its cost may be prohibitive for smaller businesses. Ultimately, it's essential to consider your marketing goals and budget when selecting the right tool.
To wrap up, while Instapage, Benchmark Email, and Act-On have their strengths, the ideal choice depends on what each user values most—convenience, comprehensive features, or pricing flexibility. Instapage, with its focus on landing pages and ease of use, proves to be a top contender. Each option has its merits, but if reducing costs, growing conversions, and delivering relevant experiences are your goals, then Instapage is worth a trial run.
