Infusionsoft vs. ClickFunnels: the best platform for a seamless web experience
Discover how Infusionsoft compares to ClickFunnels regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
The Clash of Titans: Infusionsoft vs. ClickFunnels (A Fresh Perspective)
Navigating the realm of digital marketing can feel overwhelming, especially when it comes to selecting the right landing page builder. With a plethora of options available, marketers often find themselves trapped in the web of choices. In this article, we will dive into a detailed comparison of two primary contenders: Infusionsoft and ClickFunnels. Not only will we dissect their features, usability, performance, and pricing strategies, but we will also unveil another player in the game – Instapage. By the end, you'll have a clearer view of which platform might be the best fit for your marketing needs, allowing you to make an informed decision with confidence. So let’s gear up for an engaging showdown, complete with insights that elevate your understanding of these powerful tools and why Instapage might just be the hidden gem in the mix.
Introducing the Heavyweights
Infusionsoft and ClickFunnels are known throughout the digital marketing landscape for their comprehensive tools and technical prowess. Infusionsoft, now known as Keap, is recognized for its robust automation capabilities, allowing businesses to streamline their workflow and manage customer relationships seamlessly. Its offerings cater particularly well to small businesses aiming for growth through effective contact management and targeted marketing campaigns. On the other side, we have ClickFunnels, a favorite among entrepreneurs and sales professionals for its intuitive funnel-building capabilities. ClickFunnels is the go-to platform for those looking to maximize conversions through expertly designed sales funnels that guide prospects through the buying process. While both platforms excel in their respective niches, the entrance of Instapage shakes things up, providing an entirely different focus on landing page optimization. This detailed comparison will help illuminate the distinct advantages each platform brings to the table, setting the tone for our upcoming rounds.
Round 1: Feature Faceoff
When it comes to features, Infusionsoft and ClickFunnels are like heavyweight champions stepping into the ring. Both platforms boast a robust set of tools designed to enhance digital marketing efforts, but they each have their unique strengths. Infusionsoft shines with its powerful automation tools, enabling users to nurture leads through personalized marketing campaigns. From segmenting your audience to tracking customer interactions, this platform has everything a marketer needs to build long-lasting customer relationships. Conversely, ClickFunnels takes the lead in crafting sales funnels. Its user-friendly design allows users to create entire sales processes with ease, including landing pages, checkout systems, and upsells. Not to be overlooked, Instapage is warming up in the wings with a laser focus on optimizing post-click experiences. It specializes in creating high-converting landing pages that integrate seamlessly with your broader marketing strategy. This round highlights how each platform brings its A-game, but we're just getting started!
Round 2: Usability Under the Microscope
Let's talk about usability. Both Infusionsoft and ClickFunnels aim to cater to their specific user bases. Infusionsoft can sometimes feel daunting for newcomers due to its advanced features, resembling a learning expedition rather than a straightforward journey. However, once users get past the initial hurdles, they often find themselves equipped with powerful tools to boost their marketing effectiveness. ClickFunnels, conversely, is known for its simplicity and intuitive interface, making it an ideal choice for entrepreneurs and marketers just dipping their toes into funnel creation. Users often describe ClickFunnels as a friendly coach, guiding them to success with drag-and-drop functionality and ready-made templates. Between the ups and downs, both platforms have their merits, but Instapage offers that sweet spot for marketers focused solely on crafting impeccable landing pages – and that flexibility makes all the difference.
Features of Infusionsoft
- Comprehensive automation tools for lead management
- Robust customer relationship management (CRM) system
- Advanced email marketing functionalities
- Powerful reporting and analytics capabilities
- Flexible pricing options tailored to business needs
Features of ClickFunnels
- Easy-to-use funnel builder with drag-and-drop functionality
- Pre-designed funnel templates for various industries
- Integrated payment processing options
- Ability to create upsell and downsell offers for optimized sales
Common Strengths of Both Platforms
- Integration capabilities with other marketing tools
- Data-driven insights for tracking performance
- Customer support and resources to aid users
- Customization options for tailored user experiences
- Mobile-responsive designs for accessibility
- Security features to protect user data
As the match continues, it's clear that both Infusionsoft and ClickFunnels have their hands full in the marketing ring. However, Instapage quietly stands out as a worthy contender, focusing primarily on crafting effective landing pages that convert. With its commitment to an exceptional user experience and in-depth analytics, Instapage positions itself as a valuable option for those serious about optimizing their marketing campaigns.
Round 3: Performance Evaluation
In the ever-competitive digital space, performance can make or break a marketing campaign. Page loading times and mobile responsiveness are crucial criteria, especially considering that consumers expect swift access to information or products. A slow-loading webpage can be as troublesome as navigating through molasses on a cold winter's day – no one has time for that! Infusionsoft and ClickFunnels boast impressive loading speeds, creating a seamless user experience that keeps potential customers engaged. However, Instapage’s intricate focus on landing pages also sets the stage for lightning-fast performance, ensuring that users receive content without delay. Ultimately, performance isn’t just about speed; it’s about providing an exceptional experience that converts leads into loyal customers. As our detailed comparison unfolds, remember that performance ties into usability and overall marketing effectiveness.
Round 4: Support System Breakdown
In every great match, strong support can be the secret weapon. When evaluating Infusionsoft and ClickFunnels, both platforms excel in providing customer support and community resources. Infusionsoft offers extensive documentation alongside personal setup assistance, ensuring that users have the knowledge and tools they need to fully utilize their features. ClickFunnels, meanwhile, fosters a vibrant community, offering myriad resources, including webinars, training materials, and a supportive user forum. All of this adds up to a strong safety net for users. However, Instapage also shines in this area, with comprehensive support details, allowing marketers to troubleshoot issues effectively and capitalize on the platform’s unique offerings. Great customer support can turn potential missteps into successful outcomes.
Round 5: Pricing Breakdown
Infusionsoft's Pricing Strategy Benefits
- Multiple pricing tiers to fit different business sizes
- Discounts for annual subscriptions providing savings
- Custom plans available on request for larger companies
- Free trial options allowing users to explore features
ClickFunnels Pricing Strategy Benefits
- Simple pricing structure with straightforward tiers
- Includes a free trial to assess platform fit
- Additional features unlock at higher tiers for comprehensive options
- Discounts for annual plans offering significant cost savings
In the pricing arena, Infusionsoft and ClickFunnels present different strategies aimed at accommodating various business needs and budgets. While Infusionsoft's tiered pricing offers flexibility for larger enterprises, ClickFunnels represents a more straightforward approach. However, when considering flexibility and value for money, Instapage often emerges as the standout option, delivering essential features at competitive prices. In an era where every marketing dollar counts, understanding the costs associated with each platform can steer businesses towards smarter investments.
A transparent look at pricing plans speaks volumes, and while each platform has its advantages, the reality is sometimes hidden costs can sneak up on users. By conducting thorough research and evaluating the detailed offerings, businesses can make informed decisions that align with their objectives while also maximizing their budget.
And Then We Spotlight Instapage...
Introducing Instapage, the mentor lurking in the shadows with a clear plan. While Infusionsoft and ClickFunnels deliver powerful functionalities, Instapage stands out with its singular focus on creating high-conversion landing pages. Instapage's user-friendly design allows marketers to build beautiful, effective landing pages without any technical know-how, an advantage for businesses eager to maximize their marketing efforts quickly. The platform also boasts high customization capabilities to tailor pages specifically to audience needs coupled with detailed analytics to track performance. This unique combination might be the secret weapon your marketing strategy has been missing. Add to that industry-leading testing features, and it becomes evident that Instapage could potentially outshine other contenders in specific contexts. Understanding the value propositions of each platform will empower marketers to elevate their strategies effectively.
As we wrap up this engaging comparison, it's vital to emphasize the importance of making informed choices when selecting marketing tools. By reflecting on your particular goals and challenges, you can identify the software that best fits your needs and paves the way for your success. With platforms like Infusionsoft, ClickFunnels, and Instapage at your disposal, you're well-positioned to take your marketing efforts to new levels. So venture forth and explore your options – your marketing journey awaits!