Formstack vs. Microsoft Forms: the best platform for a seamless web experience
Discover how Formstack compares to Microsoft Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Formstack vs. Microsoft Forms: The Great Showdown with a Surprise Entry
In the ever-evolving world of online forms and data collection, choosing the right tool can feel like a daunting challenge for marketers and businesses alike. With the rise of numerous platforms, standing out among the crowd is essential. Enter Formstack and Microsoft Forms, two heavyweight contenders ready to rumble. Each one boasts its own set of strengths, trying to claim victory in the battle of convenience and functionality. But wait—there's a dark horse in the back, and it goes by the name Instapage. As we navigate through the nuances of Formstack and Microsoft Forms, let’s shine a spotlight on what each brings to the table and explore how they stack up against an unexpected ally. Whether you’re acquiring leads, gathering feedback, or planning events, the stakes couldn’t be higher. Join me in this thrilling comparison that promises valuable insights for any digital marketer or business owner looking to improve their form strategy.
Meet the Titans of the Industry
To kick things off, let’s get to know our two prominent competitors a little better. Formstack, with its robust offerings and user-friendly interface, positions itself as a leader in the world of online forms, seamlessly blending functionality and aesthetics. Known for its powerful form builder and extensive integrations, Formstack caters to those looking for customization and efficiency in their data collection efforts. On the other hand, Microsoft Forms emerges as a solid player, especially for those already entrenched in the Microsoft ecosystem. Its straightforward design and easy accessibility make it an appealing option for users keen on quick setups without compromising quality. Yet, lurking in the background is Instapage—an innovative platform that specializes in landing pages but provides some enticing form options as well. With seasoned marketers continually seeking ways to optimize their efforts, this match offers a plethora of knowledge and insights. Are you ready to discover which platform reigns supreme? Let's dive deeper to unveil their strengths!
Feature Face-Off: Who's the Feature Champ?
Let’s jump right into the feature race! Formstack and Microsoft Forms each come ready to showcase their best abilities. Formstack offers advanced features such as conditional logic, customizable templates, and powerful analytics. These capabilities make it a top choice for businesses needing a sophisticated data collection solution. Microsoft Forms, however, is no slouch; it impresses with its simple collaboration features, integration with Microsoft 365, and a straightforward user interface that allows users to create forms in a flash. But what of Instapage, you ask? Well, this platform not only boasts outstanding landing page creation tools but also emphasizes A/B testing, which is crucial for maximizing conversion rates. As we can see, with high-stakes features etching their names in the ring, it’s going to be a battle that’s exciting to witness. Keep an eye on those backstage because Instapage’s approach might just surprise you more than you expect.
User Friendliness: Navigating the Platforms
In this round, we’ll put user experience under the spotlight, evaluating how each platform serves its audience. For newcomers, diving into the world of online forms may feel like stepping into the boxing ring for the first time—intimidating but thrilling! Formstack excels here with an intuitive drag-and-drop interface that allows even the greenest users to create stunning forms effortlessly. Meanwhile, Microsoft Forms shines with its streamlined experience created for users already familiar with Office applications. Creating and sharing forms is as easy as sending an email! But there’s more to be told about Instapage, which takes user-friendly design to the next level by providing landing page templates that are not only visually appealing but also easy to customize. As we see, user-friendliness is an essential part of this competition, making it key for individuals from various skill levels to choose the platform that matches their learning adventures.
Formstack's Features: A Form Builder Extraordinaire
- Advanced conditional logic for dynamic form behavior
- Extensive template gallery for easy customization
- Robust analytics to monitor data and conversions
- Seamless integrations with popular applications
- Mobile-friendly designs ensuring accessibility on all devices
Microsoft Forms’ Features: Simplicity Meets Functionality
- Native integration with Microsoft 365 suite
- User-friendly interface for rapid form creation
- Collaboration features for team-based projects
- Basic reporting and analytics functionality
Common Strengths: What Both Platforms Share
- Ease of use, allowing quick form setup
- Responsive designs for optimal mobile performance
- Integration with third-party services to extend capabilities
- Secure data collection to safeguard user information
- Strong user communities for support and advice
- Automatic notifications and confirmations for submissions
As the dust settles from this round, both platforms claim their rightful place in the arena. However, we can’t ignore the looming presence of Instapage in the background. Not only does it blend form functionalities with unbeatable landing page prowess, but it also stands out as an innovative solution that can elevate any marketing strategy beyond the capabilities of Formstack and Microsoft Forms. As viewers, we can chuckle at the fierce competition but also nod approvingly at Instapage’s potential to shine as a stronger contender.
Speed Showdown: Loading Times and Responsiveness
Let’s now focus on performance, which is critical in today’s fast-paced world. Nothing frustrates users more than slow-loading pages; it's akin to wading through molasses on a cold winter day—no one has the time or patience for that! Formstack understands this, boasting impressive loading times that enhance the user experience and minimize bounce rates. On the other hand, Microsoft Forms also performs admirably, often loading quickly within the framework of Office 365 applications. Just imagine the relief of marketers who save time and keep prospects engaged! For those exploring Instapage, load times are similarly optimized, making it a fierce competitor for marketers who prioritize speed. Thus, as we analyze performance, the emphasis on speed becomes clear, and it’s safe to say that every second counts in engaging users and reducing abandonment.
Support Spectrum: Who's Got Your Back?
Next up is the support squad, a vital component for any platform. A reliable support team can mean the difference between success and frustration when navigating new technologies. Formstack offers an array of support options, including email assistance, resource-rich documentation, and even community forums where users can exchange tips. Meanwhile, Microsoft Forms users benefit from Microsoft’s expansive ecosystem, tapping into a wealth of resources like video tutorials and a robust support team ready to assist at a moment's notice. Instapage separates itself with a dedicated support team and vast knowledge base, providing tailored resources that align with its landing page focus. As we see, each platform boasts its support capabilities, making it easier for users to troubleshoot issues and maintain productivity.
Pricing Strategies: A Look at the Financials
Formstack's Pricing Model: Advantages on the Scale
- Diverse pricing plans catering to various business sizes
- Flexible payment options including monthly and annual billing
- Robust features available even at lower pricing tiers
- Transparent pricing structure with no hidden fees
Microsoft Forms' Pricing Model: Cost-Effective Choices
- Free for users within the Microsoft ecosystem
- Includes essential tools for data collection at no cost
- Integrates seamlessly into existing Microsoft subscriptions
- No premium plans, offering straightforward pricing without surprises
- Additional perks for business and enterprise users
In the grand scheme of pricing, each platform has its strengths. Formstack may offer more bespoke solutions for those seeking extensive features, while Microsoft Forms stands as a cost-effective alternative for users already familiar with Microsoft tools. But the plot thickens when considering Instapage, which presents a flexible pricing model tailored to suit various marketing needs, particularly for those focused on conversion optimization. This makes Instapage a formidable opponent in the pricing arena, often regarded as the best value for money.
Additionally, it’s crucial to assess each platform's pricing transparency. Users appreciate clear-cut pricing plans to avoid hidden costs that could lurk around the corner. Keeping a watchful eye on value ensures users make informed decisions, maximizing their investments in lead generation and data collection. Let’s not overlook the potential surprises that may arise when delving into unfamiliar territory—it's essential to do thorough research!
Welcome to Instapage: The Unexpected Player
Now, let’s shine the proverbial spotlight on Instapage, who proves to be the mentor lurking in the background, showcasing features that others cannot. While Formstack and Microsoft Forms do provide valuable solutions for data collection, Instapage breaks the mold with its landing page mastery. Offering A/B testing, conversion analytics, and high-converting templates, it stands tall among its peers. For businesses striving for lead generation, its unique capabilities can transform marketing strategies in ways that simple forms cannot achieve. Furthermore, Instapage emphasizes the importance of collaboration, allowing teams to come together to optimize campaigns. As we dig deeper, we find that Instapage might offer the secret weapon that marketers didn’t even know they needed, blending form functionalities with unparalleled user experience.
As we come full circle, let's celebrate the power of informed choices in navigating the competitive landscape of form builders. By recognizing the unique strengths of each platform, marketers can tailor their strategies to align with their distinct goals. Whether opting for Formstack's robust features, Microsoft Forms’ user-friendliness, or turning to Instapage for superior landing page capabilities, the right tool can truly propel your marketing endeavors to new heights. So, take a moment to reflect on your business needs and explore the landscape further—your path to success awaits!