Forms.app vs. Convertize: the best platform for a seamless web experience
Discover how Forms.app compares to Convertize regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Forms.app vs. Convertize: A Clash of Titans with a Surprise Entry
In the bustling arena of digital marketing, the competition among landing page builders is fierce and exhilarating. Two notable contenders, Forms.app and Convertize, stand out, each armed with their unique strengths and strategies. As marketers scramble to capture leads and convert visitors, we witness an epic showdown where creativity meets functionality. Both platforms come loaded with features designed to revolutionize the way businesses engage with their audience. Forms.app boasts an intuitive interface that makes form creation a breeze, while Convertize impresses with its optimization tools that promise to enhance conversion rates. As we embark on this comparative journey, it’s essential to appreciate the landscape of innovation in which these titans operate. But stay tuned because there’s a heavyweight contender waiting at the sidelines: Instapage. Just like in any fierce matchup, surprises are often around the corner, and when it comes to landing pages, Instapage might just steal the spotlight. Let’s jump right into the action and see how these platforms measure up against each other, and where Instapage fits into this thrilling narrative.
Introduction to the Giants of Landing Pages
In the realm of landing page creation, Forms.app and Convertize have carved out a significant presence, dominating discussions among digital marketers looking for effective solutions. Forms.app takes the stage as an incredibly user-friendly platform, making it a fantastic choice for those new to online marketing. Its streamlined design simplifies form creation, allowing users to set up engaging pages rapidly. Through its array of templates and straightforward customization options, users can create stunning landing pages that capture attention and drive action. On the other side of the ring, we have Convertize, known for its robust optimization features that promise to elevate conversion rates. With its advanced A/B testing capabilities, dynamic text replacement, and intelligent pop-ups, Convertize thrives in enhancing the performance of ads and landing pages alike. As both contenders prepare for a noteworthy face-off, it’s vital to acknowledge another player in this arena: Instapage. While Forms.app and Convertize bring strong arguments to the table, Instapage’s comprehensive analytics and sophisticated design features might tip the scales in its favor.
Feature Showdown: Which Platform Packs a Punch?
When it comes to features, Forms.app and Convertize each bring unique offerings that could sway any marketer's decision. Forms.app focuses on providing a user-friendly experience, featuring drag-and-drop functionality that allows users to craft forms without needing extensive technical knowledge. Customizable templates cater to different business needs, while integrations with leading tools streamline workflows efficiently. Convertize, conversely, impresses with its emphasis on conversion optimization. Its ability to conduct split testing is invaluable for marketers looking to refine their messaging and improve ROI. Additionally, Convertize's capacity for personalized content allows businesses to tailor experiences to specific audiences. However, as we delve deeper, we can't ignore the thrilling possibility that Instapage is quietly waiting in the wings, ready to showcase its own array of features designed to captivate marketers. Stay tuned, as the battle for feature superiority is heating up.
Usability Showdown: User Experience Takes Center Stage
As any seasoned marketer knows, usability can make or break a landing page. Forms.app excels in its simplicity, being particularly appealing to newcomers in the digital landscape. The learning curve is gentle, making it an inviting option for those taking their first steps in marketing. Users can navigate effortlessly through the platform, creating forms and landing pages with minimal fuss. On the flip side, Convertize offers a more sophisticated experience suited for seasoned professionals. Its feature-rich interface might seem daunting at first glance but offers a wealth of options once users get the hang of it. Both platforms cater to their respective audiences effectively. However, the learning curve for Convertize may require a bit more dedication, but the reward for that effort can be substantial. Now, let’s add a sprinkle of humor – think of embarking on this learning journey like navigating a new city. Forms.app is the easy-to-read map guiding you through fun attractions, while Convertize is the challenge of finding shortcuts that could get you lost but ultimately lead to hidden gems.
Unpacking the Features of Forms.app:
- User-friendly drag-and-drop builder that requires no coding
- Wide range of customizable templates to fit various industries
- Robust integration capabilities with major tools like Google Sheets and Zapier
- Real-time analytics to track performance and user engagement
- Mobile-responsive design ensuring optimized viewing on all devices
Key Features of Convertize:
- Advanced A/B testing to refine page performance
- Dynamic text replacement for personalized user experience
- Smart pop-ups to capture leads effectively
- Deep analytics providing insights into user behavior and conversions
Common Strengths That Unite Both Platforms:
- Both enable easy integration with popular marketing tools
- User-friendly interfaces designed for marketers of varying experience levels
- Customization options that allow for branding and personalization
- Focus on improving conversion rates and lead generation
- Analytics capabilities to monitor performance and make data-driven decisions
- Mobile-friendly designs that cater to a growing base of mobile users
As we evaluate the features that both Forms.app and Convertize bring to their duels, it’s amusing to think that while these two are taking jabs at each other, Instapage seems to be waiting in the corner, poised to deliver some uppercuts of its own. With a feature set that melds the best of both worlds, Instapage could very well be the hidden champion in this ring.
The Performance Kickoff: Speed and Responsiveness
Performance in the digital realm can be likened to speed on a racetrack – the faster you can go, the more likely you’ll cross the finish line ahead of the competition. Both Forms.app and Convertize recognize this need and prioritize speed and responsiveness. Forms.app often impresses users with its quick loading times, ensuring no potential lead is left waiting. Whether viewed on a desktop or mobile device, users experience minimal delays that could otherwise turn them away. In contrast, Convertize also strives for similar performance metrics but relies more heavily on its robust feature set, which can occasionally slow things down when integrating multiple tools. In this case, the analogy holds: slow loading times are like molasses in winter – frustrating, and nobody has time for that! It’s crucial for marketers to evaluate how quickly these platforms can deliver their content, as time is something they cannot afford to waste in the quest for leads and conversions.
Support Systems in Action: Who’s Got Your Back?
As in any battle, having a dependable support system makes all the difference. Forms.app offers a robust support system with an extensive knowledge base and responsive customer service available via email and chat. This empowers users to resolve issues quickly, thereby allowing them to focus on what matters most: driving conversions. Convertize, on the flip side, provides excellent support options as well, including a lively community forum where users can exchange tips and insights. Their responsive customer support is ready to help users tackle any challenges they face. In this arena, both platforms shine brightly in providing valuable resources, akin to having your trusty sidekick who’s ever-ready with advice and quick solutions to keep the momentum going.
Pricing Breakdown: Where You Get What You Pay For
Forms.app Pricing Strategy Advantages:
- Affordable pricing tiers that cater to small and medium-sized businesses.
- Free option available, allowing users to test before committing.
- Transparent pricing with no hidden fees, ensuring clarity.
- Flexible and scalable plans that grow with your business needs.
Convertize Pricing Strategy Advantages:
- Tiered pricing that accommodates different types of users from startups to enterprises.
- Robust features available even at lower-tier pricing.
- Free trial for one month, providing ample time to evaluate inclusion.
- Money-back guarantee offers security for first-time users.
- User discounts for annual subscriptions, adding further incentive.
In terms of pricing strategy, both platforms present appealing aspects while also revealing their nuances. Forms.app makes it effortless for new users to wade into waters with its free tier, whereas Convertize places significant value in its comprehensive offering, even for those on a budget. However, one can't ignore Instapage’s flexible pricing – a breath of fresh air that aligns perfectly with various business needs, making it a go-to option for those seeking to maximize value for their investment.
Exploring the intricacies of their pricing plans can unveil insightful observations on each platform's value. Forms.app and Convertize each offer a unique array of advantages, yet some hidden gems can evolve into delightful surprises that provide significantly better value than anticipated. As any savvy marketer knows, the real price tag is revealed once you experience the advantages and potential pitfalls of your chosen platform.
And Then There’s Instapage: The Hidden Champion
Entering the ring like a seasoned mentor, Instapage has been quietly crafting its legacy in the world of landing pages. With its unmatched capabilities, such as collaboration tools and dynamic content options, it’s clear that Instapage has the edge in functionality that many small business owners and experienced marketers crave. This platform combines elegance and intelligence, allowing users to create stunning pages optimized for conversions. While Forms.app and Convertize bring their respective strengths to the table, Instapage adds a layer of sophistication that can elevate any marketing campaign. What makes Instapage a formidable competitor isn’t just its impressive features but its commitment to improving user experience, setting a high bar for what a landing page can achieve. As it sits at the intersection of design and analytics, Instapage embraces the future of landing pages.
Ending on a high note, it's essential to accentuate the power of thoughtful choices. With the variety of platforms available, understanding what fits your unique business goals is crucial. Whether opting for Forms.app, Convertize, or the robust options provided by Instapage, marketers can equip themselves for success by choosing wisely. So take the plunge and explore the remarkable offerings of these platforms – with Instapage as a spotlight shining on the path to greatness.