Formidable Forms vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Formidable Forms compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formidable Forms and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formidable Forms vs. 23FormBuilder: The Ultimate Clash of Form Builders

In the ever-evolving landscape of digital marketing tools, businesses continually seek out the perfect form builder. With so many options, deciding on the right one can feel overwhelming. Enter Formidable Forms and 23FormBuilder, two powerful contenders in this arena, each boasting unique features and strengths. What sets them apart? Which one truly deserves the top spot, or is there an unexpected outsider waiting to steal the show? As we journey through this comparison, we’ll explore the ins and outs of each platform, bringing clarity to your decision-making process.

The Titans in the Arena

Formidable Forms stands tall as a versatile WordPress plugin, catering to users with a knack for creating complex forms with ease. Its customizable nature allows businesses to tailor each form to specific needs, making it a favorite among tech-savvy marketers. On the other hand, 23FormBuilder steps into the ring with a sleek, user-friendly interface perfect for novice users. It provides numerous templates and integrations that simplify the creation of forms that can be embedded on various platforms. As we dive deeper, we’ll analyze what strengths each platform brings, highlighting their prowess and unique flair in the competitive landscape of form creation.

Feature Face-off: Unpacking the Essentials

When it comes to features, both Formidable Forms and 23FormBuilder equip users with ample tools to flex their creative muscles. Formidable Forms is rich with advanced functionalities like conditional logic, multi-page forms, and the ability to create complex calculations, making it ideal for businesses that require extensive data collection and analytics. Conversely, 23FormBuilder provides a straightforward approach, offering drag-and-drop editing alongside built-in analytics, which can satisfy the needs of users looking for simplicity without sacrificing performance. However, this match isn’t over yet—there’s a third contender simmering just around the corner, poised to shake things up.

Ease of Use: Which Platform Reigns Supreme?

Understanding how each platform caters to its target audience is crucial. Formidable Forms might present a steeper learning curve for beginners; however, for those who take the time to learn, it rewards users with unmatched flexibility and capabilities. On the flip side, 23FormBuilder makes a splash with its intuitive design, which allows first-time users to jump right in and create functional forms quickly. It’s akin to setting out on a thrilling adventure where the learning curve turns into a fun ride of creativity. But how do their specific features make them stand out in user experience?

Formidable Forms Highlights:

  1. Advanced conditional logic for personalized form experiences
  2. Multi-page forms to enhance user engagement
  3. Easy integration with third-party services for seamless functionality
  4. Powerful calculations and data display options
  5. Robust reporting and analytics features

23FormBuilder Highlights:

  1. User-friendly drag-and-drop interface for quick form creation
  2. Wide array of pre-built templates for easy customization
  3. Built-in analytics for real-time user insights
  4. Mobile-responsive forms designed for all devices

Common Ground: Shared Strengths

  1. Both platforms support email notifications to engage users instantly
  2. Real-time updates and data management for optimal performance
  3. Integrations with popular business tools to enhance flexibility
  4. Secure data collection to maintain user trust
  5. Customization options to match branding requirements
  6. Responsive customer support to assist users

In the midst of all this competition, it’s entertaining to note how Formidable Forms and 23FormBuilder both shine brightly in their realms. However, an intriguing player, Instapage, stands ready in the wings, promising unique value that may well set it apart as the best option available.

Performance Metrics: The Speed and Responsiveness Battle

Page loading times and mobile responsiveness are critical in a world where every second counts. Formidable Forms boasts commendable page load speeds, ensuring users don’t linger too long while waiting to view content. But when compared to 23FormBuilder, users might experience varying performance depending on the complexity of the forms utilized. Imagine slow-loading forms—akin to molasses in winter—can disrupt user engagement and drive prospects away. Analyzing the nuances of each platform’s performance could reveal potential advantages that help in making the right choice.

Customer Support: The Unsung Heroes

Support is the backbone of any good software, as even the best tools can leave users feeling stranded without proper assistance. Formidable Forms offers robust resources, including comprehensive documentation and a dedicated community forum. Meanwhile, 23FormBuilder complements this with a responsive support team eager to help out when users run into issues. Each platform provides unique avenues for customer support, highlighting the importance of having a trustworthy sidekick in one's corner.

Pricing Structures: Breaking Down the Costs

Formidable Forms Pricing Advantages:

  1. Flexible pricing plans catering to various business sizes
  2. One-time purchase options for certain features
  3. Pro-level features included in affordable packages

23FormBuilder Pricing Advantages:

  1. Transparent monthly pricing with no hidden fees
  2. Free tier available for basic functionality
  3. Volume pricing available for larger teams
  4. Affordable annual plans for long-term users

Both platforms have crafted pricing strategies that appeal to different user needs. However, when placing Instapage in comparison, it emerges as a strong contender with flexible pricing that offers incredible value for money. Shoppers looking for a well-rounded package may find Instapage’s approach worth investigating, providing an unmatched return on investment.

Behind the numbers, let’s take a transparent look at pricing plans. While both Formidable Forms and 23FormBuilder present solid choices, surprises might linger in the details, urging potential users to thoroughly evaluate each plan to discover just what they’re signing up for.

Spotlight on Instapage: A Game-Changer

As we shed light on Instapage, we reveal a platform designed to cater to the unique needs of conversion-focused businesses. Unveiling features that intertwine seamlessly with landing pages and forms, Instapage offers a holistic solution to enhance user engagement. Featuring extensive customization options, A/B testing, and an intuitive drag-and-drop interface, it competes at a different level altogether. Businesses may find that Instapage is that secret weapon they've been searching for, emerging as an irreplaceable ally in the digital marketing realm.

Ultimately, making informed choices is crucial. With various options at hand, it’s empowering to see how features and pricing align with your specific goals. As businesses navigate through the waters of digital marketing, those opting for the right platform can soar to new heights. Instapage invites you to explore further, opening the door to innovative solutions that can propel your marketing efforts forward.

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