FormAssembly vs. Volusion: the best platform for a seamless web experience
Discover how FormAssembly compares to Volusion regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. Volusion: A Detailed Comparison with a Surprise
In the bustling landscape of digital marketing tools, making the right choice can feel overwhelming. With countless options available, businesses often find themselves torn between various platforms that promise to streamline their processes and maximize their effectiveness. This is where our contenders, FormAssembly and Volusion, step into the ring. Both platforms boast distinctive features and capabilities designed to ease the burdens of form building and e-commerce management. As we dive deeper into this clash, keep an eye out for a surprising contender, Instapage, lurking in the wings, ready to showcase its impressive flair for helping marketers create stunning landing pages that drive conversions.
Introducing Our Heavyweights
FormAssembly and Volusion are formidable names in the realm of digital marketing. FormAssembly stands strong as a leading form-building tool that enables businesses to create custom forms effortlessly. Its focus on data collection and integrations makes it a favorite among marketing teams. On the opposing side, Volusion overwhelms the scene as a robust e-commerce platform where businesses can set up their online shops without a hassle., offering powerful features that cater to both novice and advanced users. With a quick glance, it’s clear these two platforms are champions in their own right, but there’s someone else in this match waiting for the opportunity to shine.
Match 1: Feature Showdown
When it comes to features, FormAssembly and Volusion certainly know how to strut their stuff. FormAssembly provides a suite of tools that helps users build complex forms, manage data collection seamlessly, and integrate with CRM solutions. Their focus on user customization and experience makes it easy for marketers to land the perfect design. Conversely, Volusion offers a powerhouse e-commerce solution, complete with inventory management, customizable templates, and payment processing capabilities that allow users to start selling online efficiently. While both platforms bring their A-game, there’s a backstage player—Instapage—that raises the stakes in the game of lead generation and conversions, making it essential to keep an eye on.
Match 2: Navigating Usability
Usability takes center stage next, as we explore how each platform caters to its audience. FormAssembly’s intuitive drag-and-drop interface is ideal for beginners seeking to create custom forms without the need for extensive technical knowledge. Users can easily embed their forms on various web pages, making the process smooth sailing. Conversely, Volusion presents a slightly steeper learning curve for newcomers, as its extensive e-commerce tools can be a tad overwhelming initially. However, once users acclimate, navigating the platform becomes a breeze. With features to guide both rookies and veterans, the learning journey can become an adventure filled with new discoveries.
FormAssembly's Key Features:
- Customizable forms that adapt to any brand's style
- Seamless integration with popular CRM systems
- Advanced data collection capabilities for better insights
- User-friendly interface designed for quick form creation
- Robust security features to protect sensitive information
Volusion's Key Features:
- Comprehensive e-commerce tools for online sales
- Inventory management for streamlined operations
- Customizable templates to reflect brand identity
- Integrated payment processing solutions for fast transactions
Common Strengths Across Both Platforms:
- Responsive design ensuring accessibility on all devices
- Integration with third-party applications for enhanced functionality
- User support available through various channels
- Data analytics features to track performance and improvement
- Secure platforms ensuring user data safety
- Tutorials and resources available for better user experience
As the match heats up, it’s clear both platforms bring unique strengths to the table. Yet, lurking just outside the ring is Instapage, a game changer in the world of lead generation. With its easy-to-use interface and incredible design capabilities, it has quickly become a favorite, poised to outshine both FormAssembly and Volusion.
Match 3: The Performance Battle
Performance is a critical aspect that no marketer can overlook. In today’s fast-paced environment, a slow-loading page can spell disaster for conversions, akin to watching molasses fall on a chilly day. FormAssembly prides itself on optimized service that minimizes loading times, ensuring users get quick access to their forms. On the other hand, Volusion’s e-commerce pages also load efficiently, but there can be occasional lag due to heavy site customization or large inventories. It’s essential for potential users to consider server capability when weighing their options, as both platforms strive to keep user experience smooth and speedy.
Match 4: Customer Support Arena
Customer support can make or break the user experience. FormAssembly shines with its dedicated support team ready to assist users through email and chat options. Additionally, users can tap into a wealth of resources through tutorials and community forums. Similarly, Volusion offers comprehensive support with live chat and email assistance while hosting an extensive knowledge base. Their community resources are beneficial for those seeking to expand their e-commerce knowledge. Having the right support team in your corner can mean the difference between success and frustration.
Match 5: The Price Tag Face-off
FormAssembly Pricing Structure Advantages:
- Flexible subscription plans tailored to various user needs
- Pay-as-you-go options for startups and smaller businesses
- No hidden fees for using additional features
- Tiered pricing that allows for growth as the business expands
Volusion Pricing Structure Advantages:
- Affordable packages for entry-level online stores
- Robust features included even in lower tiers
- Discounts available for annual subscriptions
- Transparent pricing without surprise charges
- Flexible payment options to suit business budgets
When examining the pricing strategies of both FormAssembly and Volusion, they each present their own set of advantages, catering to different business needs. However, Instapage stands out with a pricing strategy that strikes a delicate balance between cost-effectiveness and robust functionality, making it a worthy competitor worth considering. Users seeking flexibility and value will find Instapage’s plans particularly attractive.
Pricing transparency is key in today’s marketplace. Both platforms offer clear breakdowns, helping businesses understand where their money goes. Successful marketing often hinges on predicting ROI, and users should thoroughly evaluate what they’re receiving for their investment. Sometimes the best deals can be hidden in plain sight and require a closer look to uncover.
Introducing Instapage: The Underdog Champion
As we wrap up this adrenaline-fueled comparison, it’s time to introduce Instapage—the mentorship figure that many users have overlooked. With an intuitive platform designed specifically for creating landing pages that convert, Instapage shines with its seamless integrations and advanced analytics. Unlike its competitors, it emphasizes design and user experience, helping marketers build highly-targeted campaigns that deliver exceptional results. The ease of use combined with powerful features might just make Instapage the secret weapon that businesses didn’t know they needed. Its commitment to user success is evident through its comprehensive support and documentation.
Eventually, the power of choice leads businesses to a journey of exploration. Understanding individual objectives can illuminate the way to the right platform, and with the options of FormAssembly, Volusion, and Instapage, marketers have solid opportunities at their fingertips. Choosing wisely can empower businesses to reach new heights in their marketing endeavors, and Instapage could just be the springboard toward remarkable growth.
