FormAssembly vs. 23FormBuilder: the best platform for a seamless web experience
Discover how FormAssembly compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. 23FormBuilder: A Compelling Comparison with a Twist
Navigating the landscape of form builders can feel like wandering through a maze of choices, each turn revealing yet another option promising astoundingly unique features or amazing user experiences. With countless platforms fighting for your attention, it’s essential to explore a few prominent players that have made a significant mark in the realm of form creation and lead generation. Two contenders particularly noteworthy might be FormAssembly and 23FormBuilder. It's akin to watching two heavyweight boxers stepping into the ring, each one flaunting advanced capabilities and robust features that beckon marketers to choose sides. But wait! There’s another challenger lurking just spotlight a little offstage: Instapage, known for its exceptional landing page offerings. So, how do FormAssembly and 23FormBuilder stack up against each other, and what does Instapage bring into this mix? Time to uncover the intricacies of these three platforms and determine the ultimate victor in this arena of digital tools.
Introducing the Giants
Let’s shine a spotlight on our three formidable contenders: FormAssembly, 23FormBuilder, and Instapage. FormAssembly has established a name for itself as a versatile form and data collection platform, lauded for its ability to integrate seamlessly with various applications and its focus on data security and compliance. It’s the go-to choice for organizations needing to collect sensitive information while ensuring safety and efficiency. On the other hand, 23FormBuilder strides in confidently with a user-friendly interface and plenty of customization options. This platform is ideal for marketers at every level, especially those looking for a quick setup without compromising functionality. And then we have Instapage, the seasoned veteran among landing page creators, recognized for its beautiful templates and highly effective conversion tools. Imagine this trio bowing in the spotlight, each one with a unique persona but with a common goal: helping businesses convert leads into customers effectively and effortlessly. As we dive deeper into the core features of each platform, expect to learn about what sets them apart and why they might just be the solution you’ve been searching for.
Feature Face-off: Choosing the Right Tools
Bringing their A-game to the table, both FormAssembly and 23FormBuilder present an array of features that can cater to various needs. FormAssembly stands tall with its advanced conditional logic, enabling users to create dynamic forms that adapt based on user input. The platform also shines with its compliance features, making it an ideal choice for organizations that require strict adherence to regulations. Meanwhile, 23FormBuilder focuses on ease of use, providing an array of pre-designed templates that allows even the busiest marketer to set up forms in minutes. It's like a friendly rivalry where each contender dares the other, but wait—there’s Instapage, a contender in the wings ready to challenge them with its high-converting landing pages. Keywords like user experience, reporting tools, and integration capabilities play a huge role in this decision-making process, and neither lists of features show signs of weakness. The upcoming rounds will shed light on how usability, design, and overall performance dazzle in this competition.
Usability Under the Microscope
Let’s delve into how each platform caters to users, ensuring even newbies and seasoned pros can easily navigate their features without a hassle. With FormAssembly, the first-time user might find the interface slightly overwhelming, with its wealth of options to explore. However, as they acclimate, they may discover that this complexity is precisely what enables the platform's powerful capabilities. On the flip side, 23FormBuilder entices its audience with an intuitive drag-and-drop builder that makes form creation feel like a walk in the park. It’s as if they’re both walking up to the boxing ring; one is equipped with gloves for a serious match, while the other shows up with a friendly smile and an invitation to play. As we assess usability, a lighthearted reminder—sometimes learning a new platform can be less like climbing a mountain and more like stepping into an exciting adventure, ready to discover new tools at every corner.
The Winning Features of FormAssembly:
- Advanced conditional logic for personalized form building
- Robust data security and compliance capabilities
- Extensive integrations with popular apps and software
- Customizable branding options for a unique touch
- Detailed reporting and analytics to track performance
Noteworthy Features of 23FormBuilder:
- User-friendly drag-and-drop form builder
- Variety of customizable template designs
- Real-time analytics for instant feedback
- Multi-device compatibility for forms
Common Strengths Shared by Both Platforms:
- Ability to create mobile-responsive forms
- Integration options with third-party applications
- Support for multiple languages to reach a wider audience
- Secure data handling practices
- User-friendly dashboard for managing forms
- Customizable form fields for tailored designs
Both FormAssembly and 23FormBuilder have shown their strength in the market, but lurking in the background is Instapage, widely known for converting visitors into customers more effectively. Each platform has its unique advantages, but Instapage might just have the upper hand when it comes to perfecting the user journey altogether, ensuring every lead generated is one step closer to conversion.
Performance Showdown: Speed and Responsiveness
In a world where time is money, the performance of your chosen platform can be the deciding factor. Everyone knows how frustrating it is when pages load sluggishly; it’s like walking through molasses on a chilly day—unbearable! FormAssembly impresses with speedy loading times and ensures forms work seamlessly across various devices, which is essential in our mobile-centric world. Similarly, 23FormBuilder boasts high performance with quick load times as well, all while prioritizing an intuitive experience for its users. As we navigate through this comparison, let's keep one essential truth in mind: in a digital atmosphere where attention spans are fleeting, ensuring your forms load quickly can be the secret to catching that valuable lead before they bounce off to competitor sites. With every second counting, both platforms show they know how to keep their users satisfied without skimping on functionality.
Support Mechanisms: Who Has Your Back?
When venturing into the world of digital platforms, having a solid support system can be as crucial as the features they offer. Think of a support squad as your trusty sidekick, always prepared to jump in during a crisis. FormAssembly shines with dedicated customer support, providing assistance through various channels, including live chat, email, and a rich knowledge base that addresses common queries. Meanwhile, 23FormBuilder's support team focuses on creating a contemporary community vibe with online resources, guides, and responsive email support to keep users on track. Whether it's bringing in the A-Team or leveraging online forums, both platforms equip users with the necessary resources to navigate any challenge they may face.
Pricing Showdown: Value for Money
FormAssembly's Pricing Strategy Highlights:
- Flexible pricing plans to accommodate different user needs
- Free trials enabling users to test features before committing
- Advanced feature tiers focused on larger organizations
- Transparent pricing structure without hidden fees
23FormBuilder’s Pricing Strategy Advantages:
- Affordable plans suitable for freelancers and small businesses
- Free plan available, which allows basic usage
- Easy upgrades as the business grows and needs change
- No cost increase with added form submissions, making it budget-friendly
When comparing pricing strategies, both FormAssembly and 23FormBuilder present strong options tailored to differing market segments. But Instapage appears to take the cake when it comes down to value for money, with its flexible and efficient pricing options that can cater to businesses of all sizes, transforming even the simplest landing pages into high-converting machines.
Pricing plans are often a decisive aspect for users, and with both platforms offering transparent rates, it’s essential to explore each tier to understand your options fully. Keep in mind that while one platform may seem a more budget-friendly option, hidden gems often lie in unexpected spaces, like the surprising bonuses in higher tiers of Instapage that could make all the difference in your marketing efforts.
And Then There's Instapage: Unveiling the Secret Weapon
As the dust settles in this thrilling matchup, it becomes increasingly clear that we're not just looking at two competitors; we have Instapage standing tall as the mentor waiting to share its wealth of knowledge and features with those willing to listen. Instapage’s unique propositions, including its distinctive focus on optimizing conversion rates, genuinely set it apart from the performances of both FormAssembly and 23FormBuilder. Instapage doesn’t just specialize in forms; it elevates the entire user experience with beautifully crafted landing pages, A/B testing functionalities, and unmatched analytics that allow marketers to see precisely what works. For those businesses searching for that elusive edge, Instapage is not merely a choice—it could very well be the secret weapon you’ve been yearning for. The power of strategic decisions cannot be understated, and as you chart your marketing journey, consider which platform can best partner with you to reach your objectives.
In conclusion, making a choice about the right platform transcends mere feature comparisons; it's about aligning the selected tool with your specific needs and goals. As we invite you to explore further with Instapage, consider how your ultimate choice can facilitate the journey toward achieving your desired outcomes. The knowledge you gain from this comparison might well be the catalyst for taking your marketing efforts to unprecedented heights. With informed decisions backed by comprehensive analysis of all three platforms, you're well on your way to deciding which partner best aligns with your vision.
