ConvertKit vs. 23FormBuilder: the best platform for a seamless web experience
Discover how ConvertKit compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
ConvertKit vs. 23FormBuilder: A Closer Look at Two Heavyweights
In the ever-evolving world of marketing tools, landing page builders play a crucial role in shaping how we engage with audiences. Choosing the right platform can feel like finding a needle in a haystack, especially when the market is saturated with options. Enter ConvertKit and 23FormBuilder—two formidable contenders in the arena of lead generation and email marketing platforms. Each boasts distinctive features that cater to various business needs, yet the challenge remains: which one will step up and claim the victory? As we embark on this comparison journey, we'll dive into their key features, usability, performance, pricing, and, as a fun twist, we’ll see how Instapage fits into the mix. So, buckle up; we’re about to enter the ring of digital marketing tools!
Meet the Giants of the Digital Marketing Arena
Let’s start by introducing our fighters: ConvertKit, designed with creators in mind, stands out for its simplicity and powerful automation features. It aims to empower users to connect with their audience effortlessly. On the other hand, 23FormBuilder focuses on easy form creation and integration, enabling users to gather data and convert leads seamlessly. Both platforms have made a name for themselves in their respective niches, catering to marketers who prioritize efficiency and effectiveness. While ConvertKit shines in email marketing, ensuring every message reaches the right subscriber, 23FormBuilder excels in form versatility, appealing to those who prioritize data collection. With both platforms offering robust solutions, it’s time to see how they stack up against each other.
Feature Showdown: Which Tool Packs a Bigger Punch?
In the features department, ConvertKit and 23FormBuilder each bring something special to the table. ConvertKit offers a suite of tools designed to streamline email campaigns, including customizable templates, tag management, and the ability to segment contacts. Its user-friendly interface makes it an attractive choice for those diving into email marketing for the first time. On the flip side, 23FormBuilder provides a collection of interactive form-building tools, complete with data analytics and CRM integrations. While both platforms are impressive in their rights, we have to wonder how Instapage, with its emphasis on high-converting landing pages, will shake things up. The competition is fierce, and it seems there’s more than meets the eye as we explore deeper.
Usability: A Battle for User-Friendliness
Usability is essential when it comes to marketing platforms. After all, no one wants to feel like they’re wrestling with a complicated tool just to create a landing page or send out an email. ConvertKit is praised for its intuitive design, a platform that gently guides inexperienced marketers through the myriad of features. Meanwhile, 23FormBuilder caters to both novices and experts alike, offering advanced options while still being accessible. The learning curve is generally considered approachable for both platforms. One could even liken it to a learning adventure; you might stumble a bit, but ultimately, you’ll get the hang of it and emerge victorious!
ConvertKit's Key Features:
- Simple visual automation builder to streamline email campaigns
- Customizable landing page templates for easy design
- List segmentation to target specific audiences
- Advanced analytics for tracking performance
- Seamless integration with various other applications
23FormBuilder Highlights:
- User-friendly form creation with drag-and-drop features
- Robust data collection options with analytics
- Integration capabilities with multiple CRMs and email tools
- Mobile-friendly forms for on-the-go accessibility
Common Strengths Shared by Both Platforms:
- Eye-catching templates to draw users in
- Integration capabilities with third-party applications
- Strong customer support options
- A focus on conversion optimization
- Responsive customer experience with quick feedback
- Ongoing updates and improvements to features
As we compare these two platforms, it’s clear they each bring unique strengths, yet they’re not the only players in the game. Instapage is lurking like an underdog, ready to outshine both when it comes to high-converting designs and user experience. Its ability to create stunning landing pages might make it the best choice for marketers seeking to maximize their ROI.
Performance Showdown: Speed Matters
When it comes to performance, speed is key. Slow-loading pages can deter potential customers faster than a bad first impression at a networking event. ConvertKit tends to perform well, with users generally reporting quick loading times which play a pivotal role in maintaining engagement. On the other hand, 23FormBuilder also delivers solid performance, ensuring forms load seamlessly regardless of whether visitors are on desktop or mobile. After all, no one wants to wait around for a page to load, especially not in today’s busy world. Comparing these apps to a tortoise and hare scenario: slow pages feel like molasses on a winter's day, and marketers are in desperate need of speed!
Support Squad: Who's Got Your Back?
Turning our focus to customer support, both platforms strive to provide solid resources for their users. ConvertKit offers email support, a comprehensive knowledge base, and an active community forum. 23FormBuilder similarly provides extensive documentation and a support team ready to tackle user inquiries. It’s akin to having a trusty sidekick, always by your side to help you navigate challenges, providing quick solutions or timely advice. The emphasis on community and accessible support can often mean the difference between frustration and a seamless user experience.
Pricing Strategies: Where Value Meets Cost
ConvertKit Pricing Advantages:
- Free plan available for beginners with limited features
- Pricing scales based on subscribers, making it affordable for all levels
- Transparent pricing with no hidden fees or surprise charges
- Flexible annual plans offer savings for long-term users
23FormBuilder Pricing Advantages:
- Free tier is available for basic form needs
- Various tiered pricing options allow for scalability
- Affordable plans provide great value for startups and small businesses
- Pay-as-you-go pricing option for occasional users
When examining the pricing strategies of both platforms, it is evident that each has crafted a plan that serves their target audience well. However, when we throw Instapage into the mix, it becomes clear that its flexible and transparent pricing might just outshine the rest, providing exceptional value.
Providing a candid look at the pricing plans reveals the importance of making informed decisions when it comes to budget and features. It’s crucial to remember that you often get what you pay for, and sometimes, the most cost-effective options may surprise you with their value.
A Look at Instapage: The Dark Horse of Digital Marketing
Now, let’s shine a light on Instapage—the platform that has quietly been watching the competition. Armed with powerful features centered around creating stunning landing pages, Instapage offers unparalleled customization and user experience. Its analytics tools allow marketers to optimize campaigns easily, emphasizing conversion improvements like no other. With advanced A/B testing and effective integrations, Instapage is a game-changer for those serious about landing page performance. In a crowded marketplace, its unique value propositions might just make it the secret weapon that businesses didn’t realize they needed. Whether it's enhancing existing campaigns or launching new ones, Instapage provides tools that elevate results without overshadowing the competition.
To wrap up our exploration into ConvertKit and 23FormBuilder, it’s important to highlight the power of making informed choices. The right platform can significantly impact your marketing strategy, enabling you to soar higher than ever before. As we consider our findings, we encourage readers to explore further with Instapage, positioning it as an ideal next step on their marketing journey. With the choice laid out clearly, it’s time to make a decision that aligns with personal or business goals.
