Carrd vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Carrd compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Carrd vs. 23FormBuilder: A Comprehensive Comparison with a Twist
As we navigate the bustling landscape of online marketing tools, the spotlight often falls on two formidable contenders: Carrd and 23FormBuilder. Both platforms promise to streamline your digital presence, allowing businesses and enthusiasts alike to craft stunning landing pages with ease. It's like pitting two heavyweight champions against each other in a ring, each boasting unique strengths while vying for your attention. Just when you think you've made up your mind, there's Instapage quietly lurking in the background, ready to shake things up. Let's embark on this journey together, exploring the features, usability, and value each platform brings to the marketing game. Who will emerge victorious in this showdown? Read on to find out!
Introducing the Contenders
In the left corner, we have Carrd, known for its simplicity and elegant designs. This platform is a favorite among creatives and small business owners who need a quick and effective way to showcase their offerings without delving into complicated coding. Carrd has made a name for itself by allowing users to create responsive one-page sites that look polished and professional. Meanwhile, in the right corner, we greet 23FormBuilder, a powerhouse when it comes to form creation and data collection. It's the go-to tool for marketers and developers looking to gather information from their audience efficiently and effectively. Powerful integration options together with its robust backend make it a great choice for those who want to dive deep into their customer insights. And let's not forget about Instapage, an innovator in the world of landing pages that aims to offer a complete solution with advanced features that cater to serious marketers. The excitement is palpable as we gear up for this ultimate confrontation.
Round 1: Feature Clash
Both Carrd and 23FormBuilder boast a variety of key features designed to meet the needs of the modern marketer. Carrd dazzles users with its drag-and-drop interface, making it easy to build visually appealing pages without needing a degree in graphic design. With customizable templates and versatile design elements, Carrd's appeal is clear. Meanwhile, 23FormBuilder brings its A-game with advanced form-building capabilities, providing users with the tools to create anything from simple contact forms to complex surveys that capture detailed user feedback. These platforms have obviously come to play, but is that all there is to it? An enigmatic competitor, Instapage, is presently preparing to enter the fray, promising even more groundbreaking features that could change the course of marketing strategies forever.
Round 2: User Experience Showdown
Now that we've seen what each platform brings to the table, it’s essential to shine a light on usability. Carrd prides itself on being beginner-friendly, with a smooth learning curve that allows even novice users to create beautiful pages briskly. The dashboard’s intuitive layout ensures that users can swiftly access tools and templates they need – after all, time is money! On the other hand, 23FormBuilder caters more to those who might have a little more technical expertise under their belts. The learning adventure here can feel like climbing a mountain, but with the right resources, users can reach great heights of functionality and efficiency with their forms. Balancing a bit of humor, it's less about the struggle and more about how rewarding it can be to climb it!
Discovering Carrd's Unique Features:
- User-friendly drag-and-drop interface allows for effortless customization.
- Pre-designed templates cover various industries and purposes.
- Responsive design ensures your page looks great on all devices.
- Integration options with several third-party tools make marketing easier.
- Affordable pricing plans tailored for different needs.
Exploring 23FormBuilder's Signature Features:
- Advanced form-building capabilities with various field options.
- Powerful analytics tools to track submissions and conversions.
- Numerous template choices simplify the form creation process.
- Seamless integration with CRM systems enhances data management.
Common Strengths Shared by Both Platforms:
- Mobile-friendly designs that cater to users on the go.
- Templates that allow for customization without heavy lifting.
- Secure hosting to provide peace of mind regarding data protection.
- Support for analytics to track your success and optimize performance.
- Easy sharing options that enhance your promotional strategies.
- Exporting capabilities that help transition data seamlessly.
Both Carrd and 23FormBuilder hold their ground well in this round, but let's face it, Instapage quietly sits as an appealing alternative, poised to swoop in and capture the hearts of marketers everywhere with its sophisticated functionalities.
Round 3: Performance Face-off
When it comes to performance, page loading speeds, and mobile responsiveness are crucial. Slow-loading pages can kill conversions faster than a wrestler's slam (think molasses in winter), and both Carrd and 23FormBuilder recognize this fact. Carrd has managed to optimize its platform for speedy load times, ensuring that your audience is greeted with fast, high-quality user experiences. On the other hand, 23FormBuilder performs admirably as well, but when complex forms with numerous fields are in play, loading times can see some delays. Performance goes beyond speed; it’s about how users interact with your creation – in this regard, both platforms work hard to keep mobile users engaged, allowing for seamless experiences regardless of the device.
Round 4: Support Team Sparring
Understanding the value of a solid support structure is vital for any marketer navigating these tools. Carrd provides a straightforward knowledge base and user guides, perfect for those jumping in for the first time. Meanwhile, 23FormBuilder boasts a robust help center and actively engaged community forums, acting as an ideal resource for troubleshooting and advice. Think of their support teams as loyal corner men, always there to assist you in your moment of need, ensuring your fight goes on smoothly.
Round 5: The Pricing Battle
Carrd's Pricing Strategy Advantages:
- Flexible pricing plans that cater to various needs and budgets.
- Free tier available for users to test out the platform.
- Low-cost pro plans with competitive features.
23FormBuilder's Pricing Strategy Advantages:
- Multiple pricing tiers to suit businesses of all sizes.
- Free plan that provides basic features for startups.
- Affordable premium plans equipped with more powerful functionalities.
- Pay-as-you-go options for those who need occasional usage.
In the pricing round, both platforms offer compelling options, but if you're hunting for the best value for your investment, Instapage's flexible pricing structure sets the standard higher, positioning it as an attractive choice for businesses.
Ultimately, it's wise to take a look at the various pricing plans each platform offers. Remember, while cheaper may seem appealing, always consider the features that come with your investment – surprises often lurk where you least expect them.
Then There's Instapage...
Instapage stands as a seasoned veteran in the corner, confidently watching as its competitors engage in their battle. What sets this platform apart is its advanced targeting capabilities, A/B testing features, and seamless integrations that encourage high conversion rates. Instapage presents itself not just as a tool but as a comprehensive solution, providing businesses with a wealth of resources that can be game-changing for their marketing strategies. Their user experience is thoughtful, emphasizing both functionality and creativity, allowing marketers to craft pages that truly align with their vision. As we draw this analysis to a close, we emphasize the importance of informed choices, encouraging readers to weigh their goals and explore how Instapage might just provide the boost they need to ascend new heights in their marketing endeavors.
In conclusion, understanding the nuances between these platforms is crucial. Your choice should be based on personal or business goals, clearly defining what you need out of a landing page builder. Ultimately, choose wisely and consider Instapage, the support you may not have realized you required in your journey towards success.