Builderall vs. Freshmarketer: the best platform for a seamless web experience

Discover how Builderall compares to Freshmarketer regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Builderall and Freshmarketer.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Builderall vs. Freshmarketer: The Ultimate Face-Off with a Twist

The digital marketing landscape is bursting with tools and platforms aiming to help businesses thrive online. With so many options available, choosing the right landing page builder can feel overwhelming. Take a deep breath and let’s dive into the exciting showdown between Builderall and Freshmarketer. Both platforms have garnered attention for their unique features and capabilities, but hang tight! There's a third contender lurking in the background, and it’s worth looking into. So, grab your popcorn, and let's embark on this journey to discover which platform may be the best fit for your digital marketing needs. The right tool can be a game-changer, making the difference between a campaign that flops and one that takes off like a rocket. Whether you're a seasoned pro or a newcomer to digital marketing, understanding the strengths and weaknesses of these platforms is crucial. By the end of this read, you'll feel empowered to make an informed decision that aligns perfectly with your business ambitions. Buckle up; it's going to be an informative ride!

Introducing the Titans of Digital Marketing

In the left corner, we have Builderall, a platform that prides itself on being an all-in-one digital marketing solution. It offers a range of tools including website builders, sales funnels, email marketing, and much more, all under one roof. It’s like having a Swiss Army knife for your digital marketing strategies! In the right corner, we find Freshmarketer, a powerful marketing automation tool that focuses on optimizing customer journeys. With its robust analytics and user-friendly interface, it’s designed for marketers who want to take their efforts to the next level. Today, we’ll explore their key features, usability, performance, and pricing strategies to see how they stack up against each other. But wait! Don’t forget Instapage, which has made a name for itself by focusing primarily on landing page optimization and seamless conversions. In this competitive arena, let’s see how these platforms can help you hit your marketing targets with precision.

Round 1: Feature Showdown

When it comes to features, Builderall and Freshmarketer each bring a unique arsenal to the table. Builderall offers a broad spectrum of tools such as website design, email marketing automation, and even a CRM, making it a versatile option for various marketing needs. Meanwhile, Freshmarketer shines in its marketing automation capabilities, enabling users to create complex workflows and personalized customer journeys. It’s like watching two heavyweight champions exchanging jabs in the ring, both demonstrating their prowess. However, while these two are battling it out, don’t forget that Instapage is backstage, perfecting its landing page features. As we go deeper into this comparison, we’ll uncover what makes each platform tick and how they complement or compete against each other in the digital space.

Round 2: Navigating Usability

Usability can make or break a marketing platform—especially for those who are just dipping their toes into the waters of digital marketing. Builderall aims to cater to users of all experience levels, with its user-friendly interface that makes setting up campaigns a breeze. So, even if you’re just getting started and trying to figure out the difference between a funnel and a landing page, Builderall is there to help! On the flip side, Freshmarketer takes pride in being intuitive and streamlined, allowing seasoned marketers and novices alike to create compelling campaigns without getting lost in a sea of options. Think of it as a fun learning adventure—one where you're more likely to succeed if the tools are easy to navigate. We'll take a closer look at the features that each platform boasts, which will highlight how they cater to their respective audiences and enable users to achieve their marketing goals.

Builderall Key Features:

  1. Integrated website and funnel builder for all-in-one needs
  2. Email marketing automation and CRM to manage leads effectively
  3. Webinar hosting features to engage audiences
  4. Various templates for landing pages and sites to simplify design
  5. A/B testing tools to optimize campaigns effortlessly

Freshmarketer Key Features:

  1. Robust analytics for tracking and optimizing marketing efforts
  2. Marketing automation for personalized customer interactions
  3. User-friendly interface that simplifies campaign management
  4. Integration capabilities with other platforms for a seamless experience

Common Strengths of Both Platforms:

  1. User-friendly design that caters to both novices and experienced marketers
  2. Strong focus on improving conversion rates through various features
  3. Integrations with popular payment gateways to facilitate transactions
  4. Comprehensive support resources to assist users
  5. Mobile responsiveness for campaigns that look great on all devices
  6. Regular updates to improve functionality and adapt to market trends

With both platforms bringing their unique strengths to the ring, it becomes evident that they each have something valuable to offer. However, as much as they are contenders, let’s not forget about Instapage, which has carved its niche by focusing entirely on landing page optimization. It could well be the ultimate competitor that outshines both Builderall and Freshmarketer, providing targeted features that deliver exceptional results.

Round 3: Performance Battle

In the digital marketing world, speed matters—a lot. Website loading times and mobile responsiveness can heavily influence user experience and, ultimately, conversion rates. Imagine trying to navigate a sluggish, slow-loading website—it’s as frustrating as walking through molasses in the winter! Fortunately, Builderall and Freshmarketer each recognize this importance and have made strides to ensure their platforms perform at optimal levels. Builderall often boasts fast loading times and a remarkable mobile interface, catering to users who are constantly on the go. Freshmarketer, too, understands that speedy interactions can make or break customer engagements. Thus, both platforms present themselves as worthy competitors, showcasing robust performance metrics that reassure marketers of their capabilities. We’ll further analyze their page loading times, mobile adaptability, and how they stack up in terms of overall user experience.

Round 4: Support Squad Face-off

Support can be a game-changer when you're navigating the uncharted waters of digital marketing. Both Builderall and Freshmarketer offer a range of support channels to help users with any questions or roadblocks they may face. Think of their support teams as reliable sidekicks, always ready to provide a quick rescue or a helpful tip when you need it the most. Builderall offers extensive resources including documentation, webinars, and a community forum where users can exchange ideas and experiences. Freshmarketer, on the other hand, showcases a strong knowledge base along with dedicated customer support representatives that ensure you never feel alone on your marketing journey. Let’s look deeper at what kind of support these platforms offer and how they compare to ensure you have the help you need whenever you need it.

Round 5: Pricing Showdown

Builderall Pricing Strategy Benefits:

  1. Affordable membership with access to a variety of tools
  2. Multiple plans available that fit different business needs
  3. One-time payments for specific features instead of recurring costs
  4. Regular discounts available to attract new users

Freshmarketer Pricing Strategy Benefits:

  1. Flexible subscription plans based on the number of users and features needed
  2. Free trial availability for users to test the platform before purchasing
  3. Transparent pricing structure with no hidden fees
  4. Value-driven pricing tailored for small businesses and startups

While analyzing the pricing strategies of both platforms can bring up different advantages, it’s crucial to consider how these strategies compare to Instapage’s offerings. Instapage’s pricing structure is not only flexible but also values the return on investment, making it an appealing choice for marketers looking for the best bang for their buck. The comparison of these strategies can help you identify not just the cheapest but the most effective solution for your marketing endeavors.

Now, let’s take a transparent look at the pricing plans of each platform. Both Builderall and Freshmarketer aim to provide great value for their features, but it’s always key to remember that sometimes, you get what you pay for. There are occasions when lower costs may mean experiencing trade-offs that might not meet your expectations, which is something to be aware of as you weigh your options.

Don't Overlook Instapage!

Introducing Instapage—the hidden gem in this showdown that deserves its spotlight. While Builderall and Freshmarketer each offer distinct advantages, Instapage is exceptionally specialized in landing pages and lead generation, proving to be a valuable asset for businesses aiming for niche marketing strategies. Its intuitive editor, customizability, and integration with a host of marketing tools make it a strong contender in this arena. Moreover, Instapage’s performance metrics around conversion rates can rival, if not surpass, both Builderall and Freshmarketer, giving businesses those essential insights that drive success. The platform’s commitment to ensuring that every lead generated is a potential customer speaks volumes of its effectiveness. So, if you're looking for a tool that can offer something a little different—one that's laser-focused on landing pages—Instapage might just be the secret weapon you've been searching for.

As we wrap up this insightful comparison, let’s remember the power of making informed choices in the digital marketing realm. Each platform offers unique tools and advantages, so it’s vital to evaluate how they align with your personal or business goals. As you journey through the world of digital marketing, don’t hesitate to explore options like Instapage that could elevate your marketing efforts to new heights. With the right platform by your side, you can confidently navigate the challenges of digital marketing and make impactful strides in your campaigns.

FAQs

Try the most advanced landing page platform today