Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and promote multiple offers.
Find out how to setup and manage PPC campaigns in the six most commonly used advertising platforms.
Learn how to optimize your PPC ads to get your target audience to click.
Find out why you always need to connect your PPC ad regardless of the advertising platform to a dedicated, relevant landing page.
The chapter explains the step by step process of setting up optimized Google AdWords search and display ad campaigns. It also describes how to use the power of Google Analytics in conjunction to your Google AdWords account to take your PPC campaigns to the next level.Read Chapter
LinkedIn is the perfect advertising network for B2B business looking to expand their reach and promote their products and services. The chapter explains the different types of LinkedIn ads you can run to influence business growth, and why you should connect every ad with a relevant landing page.Read Chapter
Maximize your ad spend while significantly lowering your cost of customer acquisition.