Plans & Pricing

Pricing Guide

Trial our platform to discover the power of Instapage, then pick a plan that works best for you.

Core

Ideal for new digital
marketers

$ 68 Per month billed annually or $76 month-to-month

Core includes:
All of these powerful features
  • Real-time collaboration
  • Pixel-perfect design
  • 20+ integrations
Start Trial

Optimizer

Optimal for advanced
marketers

$ 113 Per month billed annually or $126 month-to-month

Optimizer includes:
All Core features, plus
  • Unlimited A/B testing
  • Heatmaps
  • Dynamic text replacement
Start Trial

Team & Agency

Best value for teams and
agencies

$ 203 Per month billed annually or $225 month-to-month

Team & Agency includes:
All Optimizer features, plus
  • 15 private subaccounts
  • Branded lead notifications
  • Audit log
Start Trial

Enterprise

Customized plan with
advanced functionality

Customized

For your unique needs

Enterprise includes:
All Team & Agency features, plus
  • Customer Success Manager
  • Professional services
  • Advertising attribution
  • Migration services
Request Demo

Free Trial

14 days of access
All features from non-Enterprise plans
No credit card required
A Powerful Platform That Will Improve Your Conversions

Mobile-Responsive Design

Build fast-loading, mobile-responsive, pixel-perfect pages, with mobile aspect ratio locking and section regeneration.

Real-Time
Collaboration

Eliminate bottlenecks in the design review process with instant feedback and secure sharing capabilities.

A/B Testing &
Heatmaps

Optimize your pages for conversions by analyzing visitor behavior, then creating variations for more precise A/B testing.

Secure and Private Subaccounts

Protect client data and IP with dedicated subaccounts, secure publishing, and advanced permissions and privacy.

20+ Integrations

Integrate with third-party platforms: WordPress, Marketo, HubSpot, Google AdWords and Analytics, MailChimp, and more.

Industry Leading Customer Success

Get live chat and email support from the highest rated customer success team in the industry, based on customer rankings.

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Compare the Packages

Enterprise

Team & Agency

Optimizer

Core

Dedicated Customer Success Manager
Professional services
Advertising attribution analytics
Migration services
15 private subaccounts
Branded lead notifications
Audit log
Unlimited A/B testing
Heatmaps
Dynamic text replacement
Real-time collaboration
20+ out-of-the-box integrations
Pixel-perfect, mobile-responsive builder
200+ optimized, customizable templates
Custom code editing
Drop-in pixel tracking
SSL certificates
SEO optimization capability
Premium web fonts
Embedded pop-up forms

All plans come with 200,000 unique visitors per month, 50 published landing pages, and 10 team members.
The Team & Agency Plan comes with 15 subaccounts.

Our Integration Ecosystem Includes


  • Active Campaign
  • Autopilot
  • AWeber
  • Campaign Monitor
  • Constant Contact
  • Drupal
  • E-goi
  • Facebook
  • Get Response
  • Google Analytics
  • GoToWebinar
  • HubSpot
  • Infusionsoft
  • KISSmetrics
  • MailChimp
  • Marketo
  • Salesforce
  • Webhooks
  • WordPress
  • Zapier
  • Zoho CRM

Frequently Asked Questions

What is included in the free trial?

The 14-day free trial offers you access to all the features in the Team & Agency plan, plus 2,500 unique visitors.

Is the free trial really free?

Yes. It’s completely free; no credit card required.

What happens when the 14-day free trial ends?

If you haven’t signed up for a paid plan before your free trial ends, your pages will be unpublished. We’ll store them for you until you’re ready to upgrade to a paid account.

Does Instapage integrate with my existing workflow?

Instapage natively integrates with more than 20 of today’s most-used CRM, email marketing, marketing automation, social, and optimization software. We are constantly adding new integrations to ensure a robust, point solution platform.

What counts as a unique visitor?

A unique visitor is an individual user who has accessed your landing page. Unique visitors are identified and tracked by a cookie and are only counted once regardless of the number of times they visit your page.

What happens if I exceed my traffic limit?

All plans come with 200,000 unique visitors per month. If you exceed your limit, a member of our Customer Support team will contact you to assist you in building a custom plan best suited for your needs.