Instapage’s website software for real estate brokerages — your wallet-friendly option

Streamline your company's operations and marketing efforts with the website creator for real estate brokerages.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eurosport Gets a 30% uplift with Instapage personalization
Boost results through landing page optimization
Eurosport Gets a 30% uplift with Instapage personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Improve alignment across your creative team sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Realtor website builder: Your ultimate how-to guide

Creating a powerful online presence is crucial for real estate brokerages. Instapage offers a flexible and easy-to-use platform that allows you to build engaging landing pages with over 100 conversion-focused templates. This eliminates the need for developer involvement, streamlining your marketing efforts.

Benefits of using Instapage for real estate brokerages

With Instapage, you can enhance your marketing strategy through substantial cost reduction, improved conversion rates, and tailored landing page experiences that foster trust and loyalty among your clients. Let's explore how you can maximize these advantages.

  1. Conversion-Focused Layouts: Choose from a library of layouts designed for maximum engagement.
  2. No Coding Required: Build visually appealing pages without needing technical skills.
  3. Built-In Optimization Tools: Utilize A/B testing and heatmaps to optimize user journeys.

Step 1: Choosing the Right Template

Selecting the right landing page template is vital. Instapage offers various real estate-specific designs to meet the unique demands of the housing market.

  1. User-Centric Design: Layouts are tailored to focus on property showcases, increasing viewer retention.
  2. Mobile Optimization: Ensure all templates are responsive and look great on any device, vital for today's mobile users.
  3. Customization Options: Easily modify elements to align with your brand voice and property listings.

Step 2: Implementing A/B Testing

Experimentation is key to driving higher conversions. Instapage empowers you to conduct A/B tests efficiently.

  1. Compare Page Elements: Test different headlines, images, or calls to action to identify the most effective combinations.
  2. Data-Driven Decisions: Use analytics to assess which variations yield the best results, allowing for continuous optimization.
  3. Quick Adjustments: Make real-time changes based on test outcomes for immediate effect on conversions.

Step 3: Personalizing User Experience

Personalization can significantly enhance user interaction. With dynamic text replacement and AdMaps, Instapage allows you to serve tailored experiences.

  1. Dynamic Content Delivery: Automatically adjust landing page text based on ad clicks for relevant messaging.
  2. Segmentation Strategies: Cater landing pages to different audience segments, enhancing relevance.
  3. Performance Tracking: Monitor metrics specific to each demographic to fine-tune your marketing approach.

Utilizing these features will empower your brokerage to create an engaging online presence that resonates with prospective clients.

Ready to elevate your real estate marketing strategy? Discover how Instapage can transform your landing page creation process and boost your conversion rates today. Start with a free trial!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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Frequently asked questions about best website builders for realtors

See best website builder for realtors feature in action

See best website builder for realtors feature in action

Realtors often make critical mistakes with their websites, missing opportunities for generating high-quality leads effortlessly. This video discusses four common missteps in website building and their implications. Stick around for a checklist of the 11 essential elements needed for a lead-generating website. The presenter, Jen Percival, has been a realtor since 2008 and focuses on empowering women in real estate to build successful businesses without using traditional methods like door knocking or cold calling. Jen emphasizes that her own website was key to her success and aims to share valuable strategies and tips to help others maximize their websites for better results.

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