A go-to website software for Independent real estate brokers to create professional websites

Enjoy a range of website building and optimization options our website creator for Independent real estate brokers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Best website builders for realtors: Your ultimate how-to guide

Selecting the right website creator for independent real estate brokers is crucial to streamline your marketing efforts and enhance online presence. Instapage offers a flexible solution that empowers brokers to create targeted landing pages that drive conversions and build customer loyalty.

Understanding the Importance of a Specialized Website Creator

A specialized website creator helps independent real estate brokers effectively connect with prospective clients. It simplifies the entire process of making responsive, visually appealing landing pages, eliminating the need for coding skills. With a library of over 100 conversion-focused layouts, brokers can quickly build unique pages tailored to different properties and services.

  1. User-Friendly Interface: Instapage allows brokers to create pages without any technical knowledge, making it accessible for all users.
  2. Responsive Designs: All landing pages created on Instapage are mobile-optimized, ensuring potential buyers have a seamless browsing experience.
  3. Advanced Analytics: Gain insights into visitor behavior, allowing brokers to optimize their pages based on actual performance data.

Steps to Create High-Performing Landing Pages

Creating landing pages that convert requires strategic planning. Here are the essential steps to make the most out of your website creator for independent real estate brokers:

  1. Identify Your Audience: Tailor landing pages to the specific needs and preferences of your target demographic, whether they are first-time home buyers or seasoned investors.
  2. Utilize Instablocks: Make use of Instapage's customizable templates and blocks, enabling quick assembly of landing pages without starting from scratch.
  3. Implement A/B Testing: Use built-in experimentation features to test different versions of your landing pages, enhancing performance by focusing on the most effective elements.

Optimizing Your Content for Better Engagement

To ensure your landing pages resonate with visitors, consider the following key optimization tips:

  1. Incorporate Dynamic Text Replacement: Enhance personalized user experiences by dynamically changing text based on referral sources and keywords.
  2. Use Compelling Calls-to-Action (CTAs): Create effective CTAs that prompt users to take action, whether it's signing up for newsletters or requesting property information.
  3. Maintain Clear Navigation: Ensure that potential clients can easily find property listings or contact options without facing obstacles.

By following these steps, independent real estate brokers can significantly improve their online engagement and conversion rates. Instapage offers the tools needed to turn casual visitors into loyal clients.

Start utilizing an expert website creator today, and watch your real estate business evolve. Instapage can be your partner in achieving online success.

Get started with Instapage now to create stunning landing pages that capture leads and build trust with your audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Frequently asked questions about best website builders for real estate agents

See website creator for independent real estate brokers in action

See website creator for independent real estate brokers in action

In this YouTube video, Kristen Walter from The Real Classroom discusses how to start your own real estate company, sharing the exact steps she took to establish her successful brokerage. She emphasizes that transitioning from a real estate agent to a broker and agency owner can be simple with eight essential steps. This tutorial focuses on the foundational elements of starting a real estate business rather than immediate sales tactics or conquering the industry. Kristen encourages viewers to subscribe for future content and highlights the importance of making a firm decision after considering the pros and cons before embarking on this entrepreneurial journey.

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