Use website software for real estate tech companies to start your website journey

Create beautiful websites effortlessly with our Instapage’s intuitive website creator for real estate tech companies.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

A comprehensive guide to the website builder for real estate tech companies

Navigating the competitive landscape of real estate technology demands robust web solutions. A website builder designed specifically for real estate tech companies like Instapage offers a versatile way to create engaging landing pages that resonate with the specific needs of buyers and sellers alike. With an extensive library of conversion-focused templates and real-time personalization features, marketers can deliver bespoke experiences that not only attract visitors but significantly boost conversion rates.

Step 1: Understanding the fundamentals

The first step in harnessing a website builder for real estate tech companies is to understand the essential features that drive success. Whether you're in marketing and advertising or working for a financial service provider, recognizing critical components can help streamline your landing page creation.

  1. Conversion-centric designs: Utilize layouts that have been pre-tested for effectiveness in converting visitors.
  2. Integrated analytics: Track user behavior and performance metrics to refine strategies over time.
  3. Real-time edits: Collaborate and make changes instantly, accommodating any positive feedback loop.

Step 2: Optimizing for conversions

With your landing pages established, the next crucial step is optimizing for higher conversions. Instapage offers built-in experimentation tools that help you test different layouts, calls to action, and content to find the most effective setup.

  1. A/B testing: Iteratively test various elements on your pages to see what captures the audience most effectively.
  2. Heatmaps: Utilize heatmap analytics to observe how visitors interact with your content.
  3. Adjusting CTAs: Analyze what language and designs work best to encourage action on your pages.

Step 3: Leveraging personalization

Personalization is key in the tech-savvy real estate market. Utilize Instapage's features to tailor messages to various audience segments, enhancing engagement significantly.

  1. Dynamic text replacement: Modify text content based on user characteristics to create custom experiences.
  2. AdMaps Integration: Align your ad campaigns with specific landing pages to ensure message continuity.
  3. Audience-level tracking: Measure performance based on distinct audience data to make informed decisions.

By employing these methodologies, you will effectively create a impactful online presence tailored to your unique audience.

In conclusion, embracing a specialized website builder for real estate tech companies like Instapage equips marketers with the necessary tools to maximize conversions and enhance user engagements.

Ready to elevate your landing pages? Start using Instapage today to streamline your digital marketing efforts and achieve impressive results.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See website builder for real estate tech companies in action

See website builder for real estate tech companies in action

In this tutorial, you will learn how to quickly and affordably build a real estate website or mobile app similar to Zillow. Whether you have a unique idea focused on luxury properties, rural homes, co-living spaces, or vacation rentals, this guide will walk you through the software development process. Key points include avoiding common mistakes and tips for making your app profitable from the start. The instructor, Dennis Babich, director of a software development company, shares insights from industry experts and successful startups. The discussion begins by identifying the main components of a real estate app system, featuring mobile apps for iOS and Android, a web-based app, and an admin zone for managing functionalities such as home discovery, property comparison, search filtering, and mapping.

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