A go-to website software for Purchasing agents to create professional websites

Enjoy a range of website building and optimization options our website creator for Purchasing agents offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

The ultimate guide to a website builder for purchasing agents

Finding the right website builder is essential for purchasing agents looking to streamline their processes and improve customer engagement. Instapage offers a powerful platform tailored for marketers, particularly in sectors like business services, tech, and finance. With its conversion-driven layouts and user-friendly features, Instapage allows purchasing agents to create optimized landing pages, which can lead to significant cost savings and enhanced brand loyalty.

Understanding the role of website builders in purchasing

Website builders are designed to simplify the process of creating and managing web pages. For purchasing agents, having an effective landing page is crucial for reaching out to stakeholders, suppliers, and clients. With built-in tools for optimization and personalization, a robust website builder like Instapage can enhance the efficiency of purchasing operations.

  1. User-friendly interfaces: Instapage's platform enables quick setup without the need for coding skills, which is ideal for purchasing agents managing various projects.
  2. Customizable templates: With over 100 layouts available, choosing a design that aligns with your brand is both quick and convenient and can elevate your professional image.
  3. Analytical tools: Instapage provides powerful analytics to assess visitor behavior and conversion rates, crucial for making data-driven decisions.

Step 1: Maximize your landing page impact

Building an impactful landing page begins with understanding your audience's needs. Utilize Instapage's AdMaps to align your ads with corresponding landing pages effectively.

  1. Identify target audiences: Tailor your landing pages to specific sectors like education or financial services to improve relevancy.
  2. Highlight key value propositions: Clearly showcase the benefits of your offerings to entice your audience.
  3. Include strong calls to action (CTAs): Direct visitors toward defined actions such as filling out a form or making a purchase for optimum conversion rates.

Step 2: A/B testing for performance optimization

Once your landing page is live, it’s vital to test different versions to enhance performance. Instapage offers A/B testing for monitoring changes and their impact on conversions.

  1. Test different headlines: Experiment with variations to find what resonates most with your audience.
  2. Evaluate imagery effectiveness: Analyze whether images enhance visitor engagement or if simpler designs lead to higher conversions.
  3. Adjust CTA placements: Experiment with different placements of your CTAs to find areas that drive higher interaction rates.

Step 3: Utilizing analytics for continuous improvement

Ongoing assessment is essential for sustained success. Leverage Instapage's analytics dashboard to track key metrics and adjust your strategies accordingly.

By regularly reviewing your landing page performance, purchasing agents can refine their approaches based on real data—leading to enhanced efficiency and better client engagement.

In conclusion, utilizing a website builder like Instapage not only supports the operational needs of purchasing agents but also positions brands to compete effectively in today’s market. Ready to get started? Create your first landing page with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website builder for purchasing agents in action

See website builder for purchasing agents in action

Choosing the right tools to create a website is crucial for ease of use and overall success. With numerous options available, selecting the best fit can be overwhelming. The presenter has tested a variety of website builders, identifying their strengths and weaknesses. In this tutorial, he shares five top website builders categorized according to different user needs. This approach caters to various purposes, whether it's for blogging, e-commerce, or other functionalities, acknowledging that each user may prioritize different features. The breakdown aims to help viewers find the builder that best serves their unique website requirements, ultimately reducing the stress associated with making a choice.

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