A go-to website software for Major gifts officers to create professional websites

Enjoy a range of website building and optimization options our website creator for Major gifts officers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Effective website builder for major gifts officers

A dedicated website builder is crucial for major gifts officers aiming to enhance engagement with donors and increase fundraising success. Instapage’s tailored platform provides customizable landing pages that focus on optimizing not only your outreach but also the user experience, leading to enhanced brand trust and higher conversion rates.

Understanding the significance of landing pages

Landing pages play a pivotal role in your fundraising strategy. They offer focused messaging and an intuitive design that resonates with your target audience. Here are key features for creating effective landing pages:

  1. Customizable templates
  2. Choose from over 100 conversion-focused layouts that allow you to tailor content specific to major gifts campaigns.
  3. Mobile optimization
  4. Ensure that your landing pages are fully responsive, providing a seamless experience across all devices.
  5. Analytics tools
  6. Integrate comprehensive analytics features to track which campaigns and pages are performing best, allowing for informed adjustments.

Step 1: Building your landing page

Start by selecting a template that aligns with your major gifts goals. Here's how to approach this process:

  1. Identify your audience
  2. Understand who your major donors are to craft content that speaks directly to their interests and motivations.
  3. Utilize dynamic text replacement
  4. Personalize messages based on audience segments, ensuring relevance and connection.
  5. Employ A/B testing
  6. Create variations of your landing pages to analyze performances and decide on the most effective combinations.

Step 2: Optimizing for conversion

Once your page is built, it's crucial to optimize it for conversions. Key considerations include:

  1. Use clear calls-to-action
  2. Guide users with direct language such as ‘Donate Now’ or ‘Join Us’ to prompt action.
  3. Incorporate testimonials
  4. Showcase success stories from other donors to instill trust and inspire potential supporters.
  5. Monitor heatmaps
  6. Use heatmap data to see where visitors click most, helping you make informed adjustments to placement.

Ultimately, leveraging these steps with Instapage will not only increase your landing page effectiveness but also contribute to overall fundraising success.

Start today by exploring the features of Instapage and elevate your fundraising capacity through tailored landing pages.

Ready to enhance your major gifts strategy? Sign up for Instapage now and unlock the potential of personalized landing pages.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See website builder for major gifts officers in action

See website builder for major gifts officers in action

In this fundraising tutorial, Amy Eisenstein discusses how to master major gifts fundraising, responding to a question from Donna, a board member of a Boys and Girls Club. Donna inquires about expectations for a new major gift officer's fundraising capacity in their first year and the anticipated return on investment. Amy emphasizes that the potential success of hiring a major gift officer depends on various factors that can be categorized into three main areas: donors, staff, and board involvement. She highlights the need for enthusiastic donors and prospective donors as critical components for a successful major gift program, encouraging a strategic approach to cultivate these relationships to maximize fundraising efforts.

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