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Web page software with A/B testing capabilities unleashed
Experience the potential of web page creator with A/B testing capabilities and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.
Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.










Web a b testing: Your ultimate how-to guide
Are you new to designing websites and landing pages, or maybe just the thought of it gives you chills? Using our web page builder with A/B testing capabilities might just be that low-risk, super user-friendly, and reasonably priced solution you were searching for. It’s filled with various building configuration features, user behavior monitoring capabilities, and optimization functionalities that are easy to understand and make getting started a cinch.
Although the Instapage creator offers a number of templates and pre-added visual assets, there’s plenty of room for experiments and personalization. Start taking the full advantage of Instapage in minutes.
Getting started with our web page software with A/B testing capabilities
- Log in to your Instapage account or set up a new one.
- In the top left corner, select Create Page and choose your page type. Come up with a title for it.
- Start off with one of 200+ templates ideal for different types of websites.
- Leverage the numerous building blocks to change your page's layout.
- Select to add text, change its size and font, add images, embed videos, and use other options offered in the left sidebar.
- Create a form and check it in the builder before publishing the changes.
- Preview your landing page to ensure it looks and functions as desired.
- Proceed to publish your page by choosing any of the available publishing methods.
As you explore our web page creator with A/B testing capabilities, you’ll see that it doesn’t require much of a learning curve, regardless of your tech background or previous skills. It spares you from needing to hire a dedicated developer or designer to get your web page up and running. Additionally, while Instapage offers many no-code widgets and elements, you can still enhance your landing page by implementing custom HTML, Javascript, and CSS for extra versatility.
Streamline your page’s creation process with our user-friendly website builder. Start boosting your online presence today!
Get more out of Web page software with A/B testing capabilities
Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
FAQs
What is Instapage?
Instapage is an online service that empowers organizations and marketers to generate landing pages and analyze their work without developer assistance. Furthermore, it provides users with form-creating and AI-powered content generation capabilities, A/B testing, real-time reports, and multiple integrations needed for efficient marketing campaigns and increased ROI.
Is Instapage a reliable solution?
Yes, Instapage prioritizes security and ensures its users a high level of data protection. It complies with the most important industry regulations, such as SOC 2 Type I and II, GDPR, and CCPA. Everything processed on the platform is encrypted and stored on the Amazon Web Services and Google Cloud platforms. Find out more about Instapage’s enterprise-level security here.
Is there a free web page software with A/B testing capabilities?
You can find this type of tools on the web at no cost, but their functionality is most likely constrained. Instapage offers you web page creator with A/B testing capabilities along with other professional tools for building and optimizing high-converting pages that gain prospective customers. You can check this platform by registering for a free 14-day trial before buying a subscription.
What do I need to use the web page builder with A/B testing capabilities?
Register for an Instapage account (you can start a free 14-day trial). As soon as logged in, click the Create page button at the top of your screen. The platform provides two options when using the web page software with A/B testing capabilities - you can start building web pages from scratch or select one of the pre-designed templates with filters for each type of web page. If you have particular materials ready for upload, the design process becomes much easier. Set conversion goals and check other features to enhance visibility.
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People also ask about Web page software with A/B testing capabilities
Can you do AB testing on a website?
A/B testing is a research method that runs two versions of a website, app, product, or feature to determine which performs the best. Its a component of conversion rate optimization (CRO) that you can use to gather both qualitative and quantitative user insights.
Does Hotjar do a B testing?
You can monitor your A/B tests using different Hotjar tools to gain a comprehensive understanding of your experiment results. This way, you can enrich your numerical data with insights that can only be observed while analyzing interactions with your site.
What is a B testing of a web application?
A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.
Does Wix allow AB testing?
But while Wixs built-in A/B testing allows businesses and online stores get started with experimentation, its simplicity and lack of advanced measurement, targeting, and segmentation features prevents teams from scaling their testing program and implementing conversion rate optimization techniques.
Can you do ab testing on social media?
Social media A/B testing is possible in real time, allowing you to refine your content marketing and advertising strategies on the fly. A/B testing on social media is a powerful tool for making the best ads for your specific situation. A/B testing goes back to the days before the internet.
Can you run a B tests on things other than Web pages?
Yes, you can run A/B tests on things other than web pages. A/B testing, also known as split testing, is a method of comparing two or more versions of something to see which one performs better. This can be done with anything that has a measurable outcome, such as: Email campaigns.
Can you do AB testing on Wix?
The native A/B testing tool in Wix is a great way to get started with testing. It is easy to use.
Are A B tests allowed on the Internet?
A/B testing enables marketers, designers, and developers to make data-backed decisions that increase awareness, clicks, and conversions. You can run A/B tests on entire webpages or individual elements, like image choices and layouts. Other common applications include: Email marketing subject lines.