The intuitive web page software for Product marketing managers

Harness the potential of Instapage's web page creator for Product marketing managers and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Product marketing: Your ultimate how-to guide

Seeking ways to create a landing page, but don’t have much experience or you’re budget-conscious? Leverage Instapage - the go-to solution for designing stunning landing pages. With its advanced tools and web page builder for Product marketing managers, you can seamlessly transform curious clicks into engaged leads to improve your email rolodex.

Instapage features a user-friendly interface, providing ample versatility and customization options to showcase your products or services to the right audience. Bid farewell to purchasing expensive software or putting hours into studying a complicated specialization. With Instapage, launching a website is quick and hassle-free.

Follow this step-by-step guide to start using web page software for Product marketing managers

  1. Go to the Instapage website and create an account.
  2. Use your Google account or sign in directly.
  3. In your Dashboard, click Create Page > Choose the page type.
  4. Click the blank type option to set up your page from scratch or select from hundreds of templates if you need a starting point.
  5. Give a name to your page > click Edit Design and customize the layout and components utilizing a website builder. Add catchy images and text.
  6. Design and add different forms for your objectives. Set up lead notifications, routing, and post-submission confirmations.
  7. Set up and run A/B testing to identify the most efficient design and win more leads.
  8. Supervise user behavior with heatmaps and review vital metrics for insights.
  9. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small business, create pieces of art that could benefit from more attention, or just need to market your services, publishing a website is a tried-and-tested way to get your goods or competence in front of your target audience and make your brand more visible. Share your expertise and market potential with consumers while building up your brand recognition. Don't hesitate, experience the power of Instapage today!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Frequently asked questions about product marketing online

See product marketing software feature in action

Product marketing has gained significant popularity among tech companies vying for skilled product marketing managers. This field focuses specifically on product-related marketing strategies rather than general marketing. Jeff, a product marketing manager with five years of experience, introduces the topic. He describes three main types of products that PMMs work on: business to consumer (B2C) products, including software like Google Search and Instagram, and hardware such as iPhones and Chromebooks; business to business (B2B) products, like Google Ads and Salesforce; and thirdly, business to developer (B2D) products. Understanding these distinctions is essential for grasping the role of a product marketing manager in the tech industry.

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