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Build your online presence with minimal effort using Instapage’s self-hosted website creator

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create stunning landing pages with a self-hosted website creator

Building landing pages can enhance your brand's online presence, especially with a capable self-hosted website creator like Instapage. Instapage enables marketers to craft customized landing pages swiftly, optimizing for conversions and cost reduction. With over 100 templates and a variety of Instablocks available, marketers can launch targeted campaigns without needing extensive coding skills.

Why choose a self-hosted website creator?

A self-hosted website creator offers numerous advantages that enhance your marketing strategies. By having full control over your landing pages, you can guarantee faster loading speeds, superior security, and a more tailored customer experience. Here are key benefits:

  1. Customization: Modify the landing pages to align perfectly with your branding and marketing goals.
  2. Control: Full control over your data and hosting environment reduces downtime and improves security.
  3. Speed: Enhance loading times by hosting pages locally, which can positively affect SEO and user engagement.

Step 1: Designing Your Landing Page

To get started with your self-hosted website creator, you first need to design your landing page. Use Instapage's extensive library to find a layout that fits your campaign. Here are steps to follow:

  1. Choose a Template: Select from hundreds of conversion-focused layouts offered by Instapage.
  2. Customize Your Content: Tailor the text and images to resonate with your target audience, e.g., businesses in tech or financial services.
  3. Utilize Instablocks: Incorporate pre-built blocks for faster design and maintain consistency across your pages.

Step 2: Optimize for Conversion

After designing your landing page, optimization is crucial for achieving higher conversion rates. Instapage provides several built-in features that facilitate this process:

  1. A/B Testing: Launch different versions of your landing page to see which performs better.
  2. Heatmaps: Leverage heat mapping tools to analyze user behavior and make informed changes.
  3. Analytics Dashboard: Use detailed analytics to track performance against KPIs pertinent to your business services or marketing initiatives.

Step 3: Personalize Your Experience

Personalization is key to driving effective customer engagement. With a self-hosted website creator like Instapage, you can implement targeted strategies more effectively. Consider the following:

  1. Dynamic Text Replacement: Automatically change text based on user data or behaviors.
  2. Ad Mapping: Align specific ad campaigns with their corresponding landing pages for a coherent experience.
  3. Audience Metrics Tracking: Monitor how different segments interact with your content to tailor future campaigns.

In conclusion, a self-hosted website creator like Instapage offers marketers invaluable tools to design, optimize, and personalize their landing pages effectively.

Ready to elevate your marketing strategy with a self-hosted website creator? Start your journey with Instapage today and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See self-hosted website creator in action

In this video, the presenter expresses surprise at the lack of websites among viewers, revealing that 80% do not have one, and 20% believe they don't need one. The presenter emphasizes the importance of having a website and aims to convince viewers to create one immediately, without excuses. The video has two main goals: first, to persuade viewers of the necessity of a website, and second, to provide a step-by-step guide to create a website for free, highlighting that there are no hidden fees involved. The suggestion is to use WordPress, an open-source software, as the platform for building the website, instead of learning complex coding languages like HTML, JavaScript, or CSS. The presenter assures viewers that the hosting service for the website is genuinely free.

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