Use microsite software for healthcare IT companies to start your website journey

A landing page requires minimal resources, while a microsite may require more support depending on its size. Domain: Landing pages exist within a companys primary website domain. Microsites are often fully independent digital assets that exist outside of the main company website and link to it.

If youre looking to convert visitors into leads then landing pages are your golden ticket. Looking to increase brand awareness? Microsites are the way to go. While both tools are great to have in your marketing arsenal, they function differently and achieve different marketing goals for your business, Russell said.

A microsite is a website that promotes a companys products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyre small websites or single web pages that use a different domain or subdomain, separating them from the companys main website.

Microsites designed to supplement campaigns are independent and use content designed, written, and created for that specific campaign. An example of this is a sports drink company highlighting their coffee-flavored drinks apart from the rest of their brands or an e-commerce business emphasizing a limited-time offer.

A microsite is a self-contained, standalone website with independent links accessed from a larger site. These sites will often have their own subdomain or sub-URL structure to distinguish them from their parent site.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience.

A microsite can be identified by several characteristics: Distinct purpose: A microsite typically serves a specific purpose or targets a particular audience segment. Separate domain or subdomain: It often has its own unique domain or subdomain, distinct from the main website.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites.