Instapage’s microsite software for fashion brands — your wallet-friendly option

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites.

A microsite is a website that promotes a companys products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyre small websites or single web pages that use a different domain or subdomain, separating them from the companys main website.

A microsite can be identified by several characteristics: Distinct purpose: A microsite typically serves a specific purpose or targets a particular audience segment. Separate domain or subdomain: It often has its own unique domain or subdomain, distinct from the main website.

Microsites are becoming more popular than ever as a way for brands to focus on a specific product, service, or campaign while connected to a larger website.

A landing page is a single page, and it will always be published on its branded parent website. A microsite, on the other hand, can be more than one page, published either as part of the parent site or on its own. Where their similarities exist is in their size, purpose, and life.

A microsite can be identified by several characteristics: Distinct purpose: A microsite typically serves a specific purpose or targets a particular audience segment. Separate domain or subdomain: It often has its own unique domain or subdomain, distinct from the main website.

If youre looking to convert visitors into leads then landing pages are your golden ticket. Looking to increase brand awareness? Microsites are the way to go. While both tools are great to have in your marketing arsenal, they function differently and achieve different marketing goals for your business, Russell said.

Microsites are becoming more popular than ever as a way for brands to focus on a specific product, service, or campaign while connected to a larger website.