A go-to microsite software for real estate brokers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for real estate brokers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Software for real estate siteplan configurator: Your ultimate how-to guide

Creating tailored landing pages is crucial for real estate brokers looking to enhance their marketing strategy. Instapage offers a flexible platform that allows you to rapidly build conversion-driven microsites, specifically designed to meet the unique needs of your audience in the USA. With our extensive library of over 100 customizable layouts and Instablocks, you can create pages without the need for coding, making it easier to deliver effective and relevant landing experiences to your clientele.

Identify your target audience

Understanding your ideal customer is the first step towards creating a successful microsite. Tailoring your content to specific segments within your target market begins with comprehensive research. A well-defined audience allows you to deliver personalized experiences that convert visitors into leads.

  1. Analyze demographic data: Utilize any available data to pinpoint the needs and preferences of your audience.
  2. Segment by behavior: Consider how different groups interact with your site and the kind of properties that attract them.
  3. Create buyer personas: Develop detailed profiles that represent your target clients, focusing on their pain points and desires.

Choose a layout that resonates

Once you know your audience, selecting the right layout is essential for effective communication. Instapage's library provides hundreds of options to suit various styles and preferences, ensuring your microsite connects visually and contextually.

  1. Emphasize visuals: Use image-heavy layouts for showcasing properties to grab attention.
  2. Incorporate testimonials: Certain layouts facilitate displaying client testimonials, enhancing trust and credibility.
  3. Highlight call-to-action buttons: Choose layouts that prominently feature CTAs to guide users toward conversion.

Optimize for conversions using data-driven strategies

With the right layout in place, it's time to optimize your microsite for higher conversions. Utilize Instapage's built-in experimentation features, heatmaps, and A/B testing capabilities to refine every aspect of your landing pages.

  1. Conduct A/B tests: Experiment with different copy and design elements to see what resonates with visitors.
  2. Use heatmaps: Understand on-page behavior to identify where users engage the most, guiding future optimizations.
  3. Monitor performance metrics: Leverage the analytics dashboard to assess how well your microsite is performing and make necessary adjustments.

Through careful audience targeting, selecting the right layout, and optimizing for conversions, you'll be on your way to creating an effective microsite that meets the demands of your potential real estate clients.

As you build out your microsite creator for real estate brokers, remember that collaboration and iteration are critical components of success.

Start creating your impactful real estate microsite today with Instapage! Leverage our tools to build, optimize, and enhance your digital marketing strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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Frequently asked questions about agents siteplan configurator

See microsite creator for real estate brokers in action

See microsite creator for real estate brokers in action

Realtors often make critical mistakes with their websites, which hinders their ability to generate high-quality leads effortlessly. This video discusses four common errors in website building for realtors and the reasons why these choices can negatively impact their business. The presenter, Jen Percival, an experienced realtor since 2008, emphasizes the importance of an effective website, as it was central to her success without relying on outdated methods like door knocking or cold calling. She also offers a checklist of 11 essential elements that a realtor's website needs for lead generation on autopilot, encouraging viewers to stay tuned for this valuable resource.

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