Instapage’s microsite software for market research firms — your wallet-friendly option

Streamline your company's operations and marketing efforts with the microsite creator for market research firms.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Maximize Marketing Efficiency with a Microsite Creator for Market Research Firms

Creating targeted microsites can significantly enhance marketing strategy, especially for market research firms looking to streamline their campaigns. Instapage offers a powerful microsite creator that allows you to quickly build landing pages tailored to your audience, increasing conversion rates and maximizing customer loyalty.

Why Use a Microsite Creator?

A microsite creator specifically designed for market research firms provides numerous advantages, including:

  1. Rapid page creation: Utilize over 100 conversion-focused layouts and Instablocks, allowing teams to develop high-quality landing pages without needing coding expertise.
  2. Enhanced optimization: Optimize your landing pages through built-in experimentation features like A/B testing and heatmaps, enabling an understanding of on-page behavior.
  3. Audiences personalization: Leverage dynamic text replacement and AdMaps to create personalized content directed at specific audience segments, tracking performance metrics at the granular level.

Step 1: Define Your Objectives

Every successful microsite starts with a clear set of objectives. Determine what you want to achieve with your landing pages, such as lead generation, product launches, or event promotion. Defining these goals will guide your design and content strategies.

Step 2: Choose a Template

With Instapage, selecting the right template is essential in your microsite workflow. Consider the following tips:

  1. Select templates that align with your marketing goals: Choose designs that support your specific objectives.
  2. Prioritize responsiveness: Ensure your chosen templates are mobile-friendly to cater to all device users.
  3. Review conversion analytics: Utilize existing data to select templates that have performed well for your target demographics.

Step 3: Optimize and Test

Optimization is crucial for a successful microsite. To ensure the best performance, implement the following strategies:

  1. Conduct A/B testing: Experiment with different versions of your landing pages to determine what resonates with your audiences.
  2. Utilize heatmaps: Understand user interactions and behavior on the page to make informed adjustments.
  3. Align with keywords: Incorporate targeted, related keywords throughout the content to improve SEO and discoverability.

In conclusion, leveraging Instapage's powerful microsite creator allows market research firms to develop impactful digital experiences. Efficient page creation combined with in-depth testing and analysis ensures effective marketing strategies.

Ready to take your marketing to the next level? Start using Instapage today to create dynamic, conversion-oriented microsites tailored to your audience!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See microsite creator for market research firms in action

See microsite creator for market research firms in action

Hello everyone, welcome to Business School 101. Market research is the systematic process of gathering, analyzing, and interpreting data about a market, including consumers, competitors, industry trends, and impacting factors. Its primary purpose is to provide insights that help organizations make informed decisions, develop effective strategies, and identify market opportunities and challenges. Market research serves essential functions, notably understanding consumers. It enables organizations to grasp target audiences' needs, preferences, behaviors, and demographics, allowing companies to tailor their products and marketing strategies effectively. In this video, we will explore the primary functions of market research, the steps involved in the process, and real-world examples to illustrate these concepts.

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