Use microsite software for real estate companies to start your website journey

Create beautiful websites effortlessly with our Instapage’s intuitive microsite creator for real estate companies.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Creating engaging real estate content with a microsite builder

A microsite builder for real estate companies is designed specifically to cater to the unique needs of the real estate market. With Instapage, marketers can easily create high-converting landing pages that speak directly to their target audiences, thereby increasing engagement and driving conversions. Instapage’s vast library of customizable layouts and quick assembly tools make the process incredibly efficient, removing the need for technical expertise.

Understanding the fundamentals of a microsite builder

A microsite is a separate website or webpage, focusing on a specific campaign or property listing. By utilizing a dedicated microsite builder, real estate professionals can control how they present properties and services. This approach allows for enhanced personalization, resulting in more tailored visitor experiences. Key benefits include seamless integration with existing platforms and analytics capabilities to track performance.

  1. User-friendly design: Instapage offers an intuitive drag-and-drop interface that simplifies the design process, making it easy for anyone to create beautiful landing pages without coding.
  2. Conversion-focused templates: With over 100 pre-built templates tailored for the real estate industry, Instapage helps marketers quickly create pages optimized for lead generation.
  3. A/B testing capabilities: Experiment with different layouts and content to find the best-performing option, increasing conversion rates and improving ROI.

Step 1: Choose or create the ideal layout

Begin by selecting a layout that resonates with your marketing goals and audience expectations. Instapage provides conversion-focused options that are already optimized for performance. Once selected, you can customize the page visuals to align with your branding and messaging.

Step 2: Optimize for performance

After setting up your landing page, it’s crucial to optimize it for conversion. Consider the following points:

  1. Incorporate persuasive call-to-action buttons: Use clear and compelling language on your buttons to guide users toward desired actions.
  2. Analyze user behavior with heatmaps: Utilize Instapage's built-in heatmaps to understand how users interact with your site, allowing you to make informed adjustments.
  3. Enable A/B testing: Implement different versions of your page to determine which variants drive higher engagement.

Step 3: Personalize your content

To boost engagement further, tailor content for specific audience segments. Effective personalization can significantly enhance user experience and improve conversion rates.

  1. Dynamic text replacement: Instapage allows you to tailor messaging based on user data, delivering a personalized experience that resonates with each visitor.
  2. Segmented audience metrics: Use Instapage’s tracking features to monitor metrics at the audience level, helping refine your marketing strategies.
  3. Integrated advertising: Align ad campaigns directly with your microsite to create a cohesive marketing experience.

Using a microsite builder can elevate your real estate marketing efforts, driving conversions and improving brand loyalty.

Ready to maximize your real estate marketing potential? Start using Instapage today to create stunning, high-converting microsites that engage and convert your audience!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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See microsite builder for real estate companies in action

See microsite builder for real estate companies in action

Realtors often make critical website mistakes that limit their ability to generate quality leads effortlessly. In this video, Jen Percival outlines the four common pitfalls realtors face while building their websites and explains why these can be detrimental. She emphasizes the importance of avoiding these mistakes and encourages viewers to stay tuned until the end for a checklist of 11 essential elements that a realtor's website needs to effectively generate leads on autopilot. Jen, who has been a realtor since 2008, shares her insights and strategies that have helped her build a successful business without traditional methods like door knocking or cold calling, highlighting the central role her website played in her achievements. The tutorial aims to guide viewers in optimizing their online presence for better results.

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