Use microsite software for content marketing agencies to start your website journey

Create beautiful websites effortlessly with our Instapage’s intuitive microsite creator for content marketing agencies.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Elevate your marketing with a powerful microsite builder for content marketing agencies

Content marketing agencies face unique challenges in optimizing landing pages for various campaigns. Instapage's microsite builder streamlines this process, allowing agencies to create tailored landing pages that drive conversions and build brand trust. With over 100 ready-to-use layouts and the flexibility to customize, agencies can quickly deliver engaging experiences without the need for extensive coding knowledge.

Understanding the importance of a microsite builder

A microsite builder empowers marketers by providing the tools necessary to design dedicated landing pages that capture audience attention. The ease of use means faster turnaround times, allowing agencies to deploy campaigns quicker and more efficiently. This section will cover how a robust microsite builder aids in the overall content strategy.

  1. Faster deployment of campaigns: Leverage pre-designed templates to reduce setup time.
  2. Enhanced user experience: Create personalized and relevant landing pages that resonate with your target audience.
  3. Data-driven optimization: Use built-in analytics to continuously refine and enhance landing page performance.

Step 1: Build engaging landing pages with ease

Focus on creating tailored landing pages that address the specific needs of your audience. With Instapage, you can drag and drop elements to craft pages that appeal to different segments, enhancing relevance and user interaction.

Step 2: Optimize for conversions through experimentation

Leverage Instapage’s A/B testing capabilities to maximize your landing page's effectiveness.

  1. Conduct A/B tests to identify which elements convert better, such as headlines or call-to-action buttons.
  2. Utilize heatmaps to visualize user behaviors and refine page layouts accordingly.
  3. Integrate feedback from stakeholders during the testing phase to make data-informed decisions.

Step 3: Collaborate and iterate on designs

Collaboration features within Instapage facilitate real-time edits and feedback, ensuring everyone is aligned on the project direction. Streamlined processes mean faster approvals and implementation.

  1. Instant feedback from team members can help uncover blind spots in design and UX.
  2. Securely share pages with clients for review, simplifying the approval process.
  3. Iterate designs based on real-time performance data to continuously improve outcomes.

With these steps, agencies can harness the full potential of Instapage’s microsite builder to create sustainable, high-conversion landing pages tailored to specific audiences.

Ready to enhance your campaign performance? Sign up for Instapage today and discover the impact of a dedicated microsite builder for your content marketing agency.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See microsite builder for content marketing agencies in action

See microsite builder for content marketing agencies in action

In this video, you will learn how to start a content marketing agency in 2023 as a beginner, regardless of whether your focus is on short-form video editing or long-form YouTube content. The tutorial outlines steps to scale your business to earnings of $10,000 to $30,000 per month. To demonstrate the effectiveness of this process, results from the presenter’s agency, their business partner, and their coaching students will be showcased. Additionally, viewers will find a free downloadable offer creation exercise cheat sheet for added value. The first step in the process is to define your target audience and market effectively.

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