A go-to microsite software for Authors to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Authors offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Unlock the power of a microsite builder for authors with Instapage

Creating a compelling digital presence is essential for authors in today’s competitive market. With Instapage’s innovative microsite builder for authors, you can design targeted landing pages tailored to your audience. This platform not only allows you to design beautiful pages quickly but empowers you with tools that enhance your marketing efforts, yielding higher conversion rates and fostering brand loyalty.

Why use a microsite builder for authors?

A microsite can be an author's best friend, serving as a dedicated space for fan engagement, marketing books, or showcasing personal branding. Instapage facilitates this by providing features that make building a microsite easy and effective.

  1. Conversion-focused designs: Access over 100 conversion-driven templates to grab attention.
  2. No coding required: Easily modify and optimize your pages without any technical know-how.
  3. Real-time collaboration: Quickly gather feedback from peers to create the best possible version.

Getting started with Instapage’s microsite builder

To start using Instapage’s microsite builder, follow these simple steps:

  1. Sign up for an account: Begin with an easy registration process to gain access to the platform’s features.
  2. Select a template: Choose from a variety of customizable templates designed for authors to reflect your unique style.
  3. Start building: Use Instablocks to drag and drop elements onto your page, tailoring the experience for your audience.

Optimizing your microsite for conversions

Optimizing your microsite is crucial to ensure maximum engagement and conversions. Here’s how you can enhance your microsite’s performance:

  1. A/B testing: Identify what aspects of your site resonate most by testing different layouts and content.
  2. Utilize heatmaps: Analyze visitor behavior to determine where they focus their attention and tailor your content accordingly.
  3. Personalize user experiences: Use dynamic content to cater to the specific needs of your audience segments.

By following these steps, authors can create functional and appealing microsites that effectively connect with their readers.

In conclusion, Instapage’s microsite builder for authors not only provides an efficient way to create landing pages but comes packed with tools designed to boost conversions.

Ready to elevate your author brand? Start using Instapage's microsite builder today and see the difference it makes in your marketing strategy!

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Improve your Quality Score with quick load technology for landing pages

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite builder for authors in action

See microsite builder for authors in action

As an author, having a website is essential for building a strong fan base and enhancing brand awareness. A website can serve various purposes, including a landing page for your book, an online merchandise store, or a blog. Mark from 925software.com discusses the best website builders for authors, encouraging viewers to check the comments for links to free trials and discounts. One notable option mentioned is Wix, a popular e-commerce platform that provides aspiring writers and bloggers with excellent tools to create robust and responsive websites. With an extensive collection of stunning templates, custom layouts, and preset designs, users can construct appealing portfolios without coding. Wix offers over 500 free themes and graphics to its users.

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