Landing page software with form builder unleashed

Experience the potential of landing page creator with form builder and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Signup page: Your ultimate how-to guide

Crafting effective landing pages is crucial for driving conversions in today's competitive landscape. With Instapage's landing page builder with form builder, marketers can quickly design flexible landing pages that are aligned with their campaign goals. The platform provides over 100 conversion-focused layouts and easy customization options, eliminating the need for coding or developer support.

Understanding the importance of a landing page builder

A landing page builder serves as a pivotal tool in digital marketing, allowing businesses to create focused experiences that guide users toward a specific action. By utilizing robust features like A/B testing and heatmaps, marketers can optimize these pages for maximum impact, ensuring every click counts. Instapage enhances this experience with intuitive tools designed to boost performance and conversion rates.

  1. Enhanced user experience: Landing pages designed with specialized templates improve navigation and engagement, leading to higher conversion rates.
  2. Cost-effectiveness: Streamline your marketing efforts with tools that require no additional coding or developer resources, thus reducing overall costs.
  3. Better analytics: Leverage customizable analytics dashboards to comprehend user behavior and refine marketing strategies effectively.

Step 1: Building your landing page

To start creating your landing page with Instapage, follow these easy steps:

  1. Choose a template: Instapage offers over 100 high-converting templates, making it easy to select one that fits your campaign's needs.
  2. Drag and drop functionality: Utilize the user-friendly interface to add elements such as images, text, and forms without the need for coding skills.
  3. Customize your design: Tailor the elements to reflect your brand's identity and messaging, ensuring that your landing page resonates with your target audience.

Step 2: Optimize for conversions

Once your landing page is set up, it's time to focus on optimization. This involves understanding your audience and using Instapage's built-in tools effectively:

  1. A/B testing: Conduct experiments by altering design elements to identify which version resonates better with your audience.
  2. Heatmaps: Gain insights into user behavior on your page, allowing you to make data-driven adjustments to enhance engagement.
  3. Analytics tracking: Monitor key performance metrics through detailed dashboards to continuously refine your strategies.

Step 3: Personalize your content

Personalization is key to converting visitors into loyal customers. Here's how to leverage Instapage's features to create a customized experience:

  1. Dynamic text replacement: Tailor your messaging based on the visitor's search terms or geographic location.
  2. AdMaps: Align specific advertisements with corresponding landing pages to ensure a seamless experience from ad click to conversion.
  3. Audience tracking: Use data tools to monitor how different segments interact with your content, allowing for targeted outreach.

By following these steps, marketers can effectively utilize the landing page builder with form builder to optimize their online presence and boost conversion rates.

Ready to enhance your marketing strategy? Start using Instapage's landing page builder today and experience the benefits of increased conversions and customer trust.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about best landing page builder

See instapage builder feature in action

See instapage builder feature in action

When using the Cats easy-to-use form builder, marketers and any organization members can create beautiful forms and landing pages without requiring HTML or CSS skills. Start by giving the form a title and description, then add demographic questions for the form’s fields. Form validations, such as requiring an email address, can be set for each question. If a user is identified, the form can auto-populate to reduce abandonment rates. Choose products to include on the form and determine their display template. The advanced WYSIWYG editor allows users to design the form’s webpage easily, adding navigational bars and specific logos for branding. Images and content are easily adjustable through a tool accessible by clicking a paintbrush icon, enabling manipulation of any element's appearance without coding knowledge. Drag grid templates to add page content seamlessly.

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