Optimize with impact: landing page software for agencies

Elevate your marketing campaigns with Instapage and its robust landing page creator for agencies. Get everything you need to professionally craft visually stunning pages that captivate audiences, turning visitors into customers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Landing page software: Your ultimate how-to guide

Instapage stands out as a premier landing page builder for agencies, enabling marketers to significantly reduce costs while growing conversions. With intuitive design capabilities, you can deliver relevant landing page experiences that enhance brand trust and customer loyalty. Using our robust platform, agencies can craft high-performing landing pages efficiently, ensuring that campaigns not only capture attention but also convert leads effectively.

Why Choose Instapage for Your Landing Page Strategy?

When it comes to creating landing pages, choosing a platform that offers flexibility and ease of use is crucial. Instapage provides a comprehensive library of over 100 conversion-focused layouts and unique Instablocks, all accessible without any coding knowledge. This adaptability allows agencies to cater to various sectors including Business Services, Marketing and Advertising, and Tech/SaaS, making it an essential tool in your marketing arsenal.

  1. Built-in Experimentation: Harness the power of A/B testing to optimize your landing pages continuously, improving their performance over time.
  2. Heatmaps for Insights: Utilize detailed heatmaps to gain a deeper understanding of user behavior on your pages, empowering you to make data-driven design decisions.
  3. Analytics Dashboard: Monitor performance metrics in real time to assess what works best for your audience, ensuring targeted marketing efforts yield maximum results.

Step 1: Creating Your First Landing Page

Getting started with Instapage is a simple process. Begin by selecting a template that resonates with your campaign goals. After choosing a layout, customize it to suit your brand’s voice and aesthetic.

Step 2: Optimize for Conversions

Once your landing page is designed, the next step focuses on optimization.

  1. Implementing A/B Tests: Create variations of your landing page to test different headlines and calls to action, gaining insights into what drives conversions.
  2. Utilizing Dynamic Text Replacement: Tailor the messaging on your landing pages for varied audience segments, enhancing relevance.
  3. Integrating AdMaps: Align your marketing campaigns to specific landing pages effectively to ensure a consistent user experience.

Step 3: Collaborate and Review

Efficient collaboration is key in an agency environment.

  1. Real-Time Edits: Engage team members in editing landing pages in real time, facilitating quicker feedback and adjustments.
  2. Secure Sharing Options: Share campaigns with stakeholders effortlessly while maintaining control over permissions.
  3. Instant Feedback Mechanism: Utilize comments and suggestions features to improve designs collaboratively.

By following these steps, agencies can fully leverage the power of Instapage to build effective landing pages that yield substantial ROI.

Ready to elevate your marketing strategy? Sign up for Instapage today to start transforming your landing pages into powerful conversion tools.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about landing page software free

See landing page builder for agencies in action

See landing page builder for agencies in action

Driving traffic to your website or landing page is ineffective if visitors leave quickly, concluding that the content isn't for them. Unfortunately, many sites inadvertently repel visitors, with statistics indicating that 95-98% of first-time visitors leave without returning. Essentially, for every 100 visitors, only a small fraction stays to engage with the content, which is a concerning trend. This tutorial aims to demonstrate how to create a high-converting landing page that not only looks appealing but also effectively retains visitors. The process can be completed in just a few minutes, and viewers will receive a specific template at the end to assist them in this endeavor.

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