Get started with the website template for online retailers in Instapage.
Jumpstart your website with our polished, ready-to-go template for online retailers.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An ultimate step-by-step guide to maximizing ROI with Instapage's landing pages
Leveraging landing pages effectively can dramatically enhance your marketing strategy. Instapage, the foremost landing page and CRO platform, empowers marketers to create high-converting landing pages. With access to an extensive library of templates, intuitive editing tools, and robust optimization features, you can truly amplify your digital marketing efforts.
Understanding the fundamentals of landing pages
Landing pages serve as crucial touchpoints between your online campaigns and potential customers. They are designed to convert visitors into leads through compelling offerings and clear calls-to-action. Whether you are in business services, education, or financial services, mastering landing page architecture is essential to your marketing success.
- Focused messaging: Every landing page should center on a singular objective, ensuring that the messaging remains consistent and compelling.
- Visually appealing design: Utilize Instapage’s library of 100+ templates to create eye-catching designs that engage users and encourage interactions.
- Clear call-to-action: Ensure that each landing page features a prominent and persuasive call-to-action that guides users towards a conversion.
Creating your first landing page with Instapage
Getting started with your first landing page involves several steps, all made easier with Instapage’s intuitive tools.
Steps to build a high-converting landing page
Once you log in, you will find a user-friendly interface. Follow these initial steps:
- Choose a template: Select from the robust collection of high-converting templates tailored to your industry.
- Customize the content: Use the drag-and-drop builder to easily add images, headlines, and forms.
- Optimize for mobile: Ensure your landing page is responsive by checking the mobile view and making necessary adjustments.
Optimizing your landing page for maximum impact
Once your landing page is live, the real work begins—optimization ensures continued performance improvements.
- A/B testing: Utilize Instapage’s built-in A/B testing features to determine which headlines or images perform best.
- Utilize analytics dashboards: Track visitor metrics and behavior to gather insights and adapt your strategies.
- Implement heatmaps: Understand user engagement and tweak layouts based on real-time data.
By following these steps, you can create a conversion-optimized landing page that delivers actionable results.
Ready to transform your marketing campaign? Start leveraging Instapage today to create powerful landing pages that enhance customer engagement and drive conversions.
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