Flexible and versatile pre-launch page templates

Use versatile pre-launch page templates and stay true to your brand identity. Resonate with your audience today.

Use versatile pre-launch page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to the versatile pre-launch page template

The versatile pre-launch page template is an essential tool for marketers looking to capture leads and optimize their campaigns before launching a product or service. With Instapage, you gain access to a wide range of customizable templates designed for maximizing conversions and engagement.

Understanding the versatile pre-launch page template

This template enables marketers to create an effective landing page that serves as a teaser for upcoming products or services. It incorporates lead generation elements, such as forms and calls to action, to build anticipation and gather valuable customer information. The ease of use ensures that even teams with limited technical expertise can launch compelling pages quickly.

  1. Flexibility: The template allows extensive customization, enabling brands to align the pre-launch page with their marketing strategy.
  2. Lead Capture: Integrated lead gen elements streamline the process of collecting user information, essential for follow-up.
  3. Testing Capabilities: Advanced A/B testing features enable the optimization of messaging and designs to ensure maximum impact.

Step 1: Define your pre-launch goals

Before creating your pre-launch page, it's crucial to establish clear objectives. This clarity will help tailor your message and design effectively.

  1. Identify your target audience: Understand who you want to reach and adjust your content to their preferences.
  2. Set measurable objectives: Determine what success looks like — whether it's a specific number of leads or engagement rates.
  3. Craft your unique value proposition: Clearly communicate what makes your upcoming product or service stand out.

Step 2: Customize the template for your brand

Using Instapage's versatile pre-launch page template, you can quickly implement brand elements to create a cohesive look.

  1. Incorporate your branding: Use logos, colors, and fonts that reflect your brand identity.
  2. Tailor your messaging: Ensure headlines and content resonate with your audience’s interests and pain points.
  3. Add visual elements: Enhance engagement with high-quality images and videos that showcase your upcoming offer.

Step 3: Optimize and launch

With everything in place, it's time to optimize and get your pre-launch page live. Using Instapage's testing features will allow you to refine your approach.

  1. Implement SEO best practices: Optimize page titles and meta descriptions for organic search visibility.
  2. Use heatmaps and analytics: Gauge user behavior and engagement to make data-driven decisions for enhancements.
  3. Finalize and publish: Conduct a final review to ensure all elements are functioning correctly before launching.

By following these steps, you can maximize the effectiveness of your pre-launch landing page and ensure a successful product launch.

Ready to elevate your marketing efforts? Start using Instapage today to create compelling versatile pre-launch pages that drive leads and conversions.

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