Bring your ideas to life with Instapage's urban refund policy page template

Unleash your creativity with the urban refund policy page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for creating powerful landing pages

Creating high-converting landing pages is essential for maximizing the return on investment in digital marketing campaigns. Instapage stands out as a comprehensive landing page and conversion rate optimization (CRO) platform that provides marketers with the tools they need to swiftly boost their campaigns. This guide will explore key functionalities and best practices to effectively utilize Instapage to its full potential.

Getting started with Instapage

To kick off your journey with Instapage, sign up for an account and navigate through the user-friendly interface. You will find a library of over 100 templates designed for various marketing needs. Focus on selecting a template that aligns with your campaign goals, whether it be lead generation or product promotion. Customizing a chosen template is straightforward and requires no coding skills.

  1. Choose a template that fits your campaign type. This allows for faster deployment and ensures visual consistency with your branding.
  2. Utilize Instablocks for reusable sections across multiple landing pages. This not only saves time but also enhances brand recognition.
  3. Incorporate lead generation elements such as forms and buttons strategically to capture user information effectively.

Optimizing your landing pages for conversions

Once your landing page is created, the next step is optimization. Instapage’s built-in tools like A/B testing and heatmaps make it easy to analyze page performance. Assess user behavior on different elements of your landing page to determine what resonates best with your audience.

  1. Conduct A/B tests to compare different versions of your landing page. Experiment with varying headlines, images, and calls-to-action to understand what drives higher conversions.
  2. Utilize heatmaps to visualize how users interact with your page. This can highlight areas that attract attention and identify elements that may need enhancement.
  3. Analyze the analytics dashboard to track key performance indicators like bounce rates and conversion metrics.

Personalizing user experiences

Personalization is key to engaging your audience effectively. With Instapage, dynamic text replacement allows you to tailor content based on the ad that brought users to your landing page. This creates a seamless experience that enhances conversion rates.

  1. Implement dynamic text replacement to match user queries and search terms, making your page feel more relevant to each visitor.
  2. Leverage AdMaps to connect specific ads to tailored landing pages that speak directly to your target audience's needs.
  3. Track audience-level metrics using Instapage's data tools, ensuring that your marketing strategies can be fine-tuned effectively.

Through each step of creating and optimizing landing pages, Instapage provides the necessary tools and support for marketers. With its collaborative features, teams can work together efficiently to produce and review landing pages, ensuring the best results.

In summary, utilizing the Instapage platform puts powerful tools for managing and growing your online presence in your hands. With thoughtful design, optimization, and personalization strategies, you can significantly enhance the performance of your digital marketing campaigns.

Ready to revolutionize your landing pages? Sign up for Instapage today and start creating high-converting pages that generate leads and drive sales.

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