Bring your ideas to life with Instapage's urban holding page template

Unleash your creativity with the urban holding page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective guide to utilizing the Instapage landing page and CRO platform

Instapage's landing page templates are powerful tools for accelerating your digital marketing campaigns. With a focus on conversion rate optimization (CRO), these templates enable marketers across various industries—such as business services, education, and tech—to maximize their campaigns' ROI and enhance audience engagement.

Leveraging templates for quick deployment

Instapage offers over 100 high-converting templates designed for various marketing needs. These templates are pre-built with lead generation elements to facilitate faster campaign execution without requiring extensive technical skills.

  1. Diverse designs: Instapage's templates cater to a range of industries, allowing for customized branding.
  2. Easy customization: Users can modify templates effortlessly through an intuitive user interface, ensuring alignment with marketing goals.
  3. Rapid deployment: Launch landing pages in minutes, making it possible to respond quickly to market changes.

Step 1: Create engaging landing pages

The first step in creating effective landing pages is to select a template that resonates with your campaign objectives. After selecting a template, you can utilize Instapage's drag-and-drop builder to customize your page's layout and visuals.

Step 2: Optimize for performance

Once your landing page is created, focus on optimizing it for conversions. Leveraging Instapage's built-in experimentation features allows you to conduct A/B tests and analyze heatmaps for valuable insights.

  1. A/B testing: Analyze different versions of the landing page to see which converts better, allowing for data-driven decisions.
  2. Heatmaps: Understand visitor behavior on your pages to fine-tune copy, visuals, and layout.
  3. Analytics dashboard: Monitor key metrics to continually refine your approach and increase conversion rates.

Step 3: Personalize user experiences

Personalization is key to enhancing user engagement. With Instapage's dynamic text replacement and AdMaps, tailor your landing pages to reflect individual audience segments and ensure that the messaging aligns with user expectations.

  1. Dynamic content: Change text and visuals based on user data to create a more relevant experience.
  2. Ad alignment: Use AdMaps to match ads with specific landing pages, ensuring cohesion in messaging throughout the customer journey.
  3. Audience tracking: Utilize data tools to analyze and optimize content based on audience performance.

By following these steps, you can truly capitalize on the capabilities of Instapage to create high-performing landing pages that drive results.

Take the first step towards enhancing your marketing strategy today. Start your free trial with Instapage and experience the power of streamlined landing page creation and CRO tools.

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