Bring your ideas to life with Instapage's urban collection page template

Unleash your creativity with the urban collection page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An overview of Instapage landing page and CRO platform

Instapage is the premier platform for creating high-converting landing pages tailored to enhance your marketing efforts. With over 100 ready-to-use templates designed for various industries, whether it's business services or educational institutions, Instapage empowers marketers to effectively capture leads and maximize conversions. The ease of customization ensures that even teams without technical expertise can launch effective online campaigns.

Getting started with Instapage

To create successful landing pages, the first step is understanding the audience you are targeting. Instapage's dynamic text replacement feature allows you to personalize the experience for different segments. This tailored approach not only increases engagement but also improves conversion rates. Begin by identifying your campaign goals and adjust your content accordingly to resonate with your audience.

  1. Utilize the 100+ templates available tailored to your industry, ensuring design consistency.
  2. Implement dynamic content for a personalized user experience, enhancing engagement.
  3. Use built-in collaboration tools for real-time feedback, speeding up your project timelines.

Designing the landing page

Once your audience is set, it's time to design your landing page. Instapage offers a drag-and-drop editor that simplifies the design process, allowing for creative freedom. You can quickly customize the layout by choosing from the library of conversion-focused layouts and Instablocks without needing any coding knowledge.

  1. Choose a template that best aligns with your brand strategy and campaign objectives.
  2. Incorporate lead generation elements like forms, buttons, and images seamlessly into your layout.
  3. Optimize your call-to-action placements to ensure they are clear and compelling.

Optimizing for conversions

After designing the page, you need to focus on optimization. Use Instapage’s A/B testing functions to trial different versions of your page, analyzing which variations lead to the highest conversion rates. The analytics dashboard provides insights into user behavior, allowing you to iterate and refine your landing pages based on real-time data.

  1. Utilize heatmaps to identify areas where users engage the most and adjust the design accordingly.
  2. Conduct A/B tests on headlines, CTAs, and images to determine the most effective combinations.
  3. Regularly review analytics to track performance and optimize your strategies continuously.

In conclusion, leveraging Instapage's tools and features allows marketers to build and optimize landing pages effectively, resulting in increased conversions and ROI.

Ready to elevate your marketing campaigns? Explore Instapage today and unlock the potential of high-converting landing pages designed specifically for your industry.

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