Flexible and stylish home page templates

Use stylish home page templates and stay true to your brand identity. Resonate with your audience today.

Use stylish home page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to using Instapage for high-converting landing pages

Instapage offers a powerful solution for marketers seeking to maximize the efficiency of their landing pages. By utilizing ready-to-use templates, robust lead generation tools, and comprehensive optimization features, businesses can significantly increase their return on investment (ROI) in digital marketing efforts.

Why choose Instapage for landing page creation?

Instapage stands out as an all-in-one landing page and CRO platform, especially suited for teams in marketing and advertising sectors. Its user-friendly interface enables quick page creation without the need for coding expertise, allowing marketing teams to focus on strategy and creativity rather than technical barriers.

  1. 100+ high-converting templates: Access a diverse library of landing page templates that cater to various industries and conversion goals, making it easier to find a template that aligns with your campaign objectives.
  2. Built-in experimentation features: Optimize every aspect of your landing page using A/B testing and heatmaps, ensuring that your design resonates with your audience's preferences and behaviors.
  3. Dynamic content personalization: Use data-driven insights to tailor your landing pages for specific audiences, increasing engagement and conversion rates.

Step 1: Setting up your Instapage account

To begin, create an account on Instapage. Choose the plan that fits your needs, whether you're a small business or part of a larger organization. Follow these steps:

  1. Sign up: Visit the Instapage website and click on 'Get Started' to create your account.
  2. Choose a plan: Review the subscription options and select one that suits your budget and expected usage.
  3. Familiarize yourself with the dashboard: Explore the intuitive interface to understand the features and tools available.

Step 2: Designing your landing page

Once your account is set up, you can start designing your landing page. Here's how:

  1. Select a template: Choose from over 100 professionally designed templates tailored for different purposes such as lead generation or product promotions.
  2. Customize your content: Use the drag-and-drop editor to adjust text, images, and elements to reflect your brand's identity.
  3. Incorporate lead generation elements: Add forms, buttons, and other interactive features to encourage visitor engagement.

Step 3: Optimizing your landing page for conversions

After designing your page, it’s time to optimize it for maximum conversions. Consider these strategies:

  1. Conduct A/B testing: Test different versions of your page to identify which elements drive higher conversion rates.
  2. Utilize heatmaps: Analyze visitor behavior on your page with heatmaps to see where users click most and adjust your layout accordingly.
  3. Leverage analytics: Monitor your page’s performance through Instapage’s built-in analytics dashboard to make data-driven decisions.

By following these steps, your marketing team can build highly effective landing pages that drive superior results for your campaigns.

Ready to elevate your marketing efforts? Start your journey with Instapage today and transform how you create landing pages!

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