Flexible and storytelling pre-launch page templates

Use storytelling pre-launch page templates and stay true to your brand identity. Resonate with your audience today.

Use storytelling pre-launch page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating an engaging storytelling pre-launch page template

To effectively capture your audience's attention, it's crucial to leverage Instapage's storytelling pre-launch page template. This template allows marketers to build anticipation and excitement for their product or service before its official launch. By utilizing vibrant visuals and compelling narratives, you can create a sense of urgency and engage potential customers right from the start.

Define your objectives and target audience

Before you start designing your storytelling pre-launch page, clearly define your objectives. Understanding your target audience is pivotal; it allows you to tailor your message and design elements to resonate with them. Consider the following aspects to effectively connect with your audience:

  1. Audience demographics: Identifying the age, gender, and interests of your potential users helps in crafting a relevant narrative.
  2. Key pain points: What challenges does your audience face that your product will resolve?
  3. Value propositions: Highlight the unique benefits your product offers to ensure your message aligns with audience expectations.

Designing visuals that tell a story

The next step involves crafting visuals that enrich your storytelling experience. Utilizing Instapage's extensive library of images and design elements allows you to create direct visual narratives. Key elements include:

  1. High-quality images: Select visuals that evoke emotions and complement your story.
  2. Consistent branding: Maintain colors and fonts that represent your brand identity to enhance recognition.
  3. Interactive elements: Include animations or scrolling features that encourage user engagement and exploration.

Optimizing for conversions

After establishing your foundational elements, it's essential to focus on conversion optimization techniques. Utilize the built-in tools in Instapage for tracking user behavior and engagement to maximize effectiveness. Prioritize these strategies:

  1. A/B testing: Continuously test different versions of your page to find the most effective components.
  2. Clear call-to-action (CTA): Create an enticing CTA that prompts your visitors to take action, such as signing up for updates or early access.
  3. Analytics integration: Utilize analytics dashboards to evaluate performance and make data-driven decisions to improve user engagement.

By following these steps, you'll be well prepared to create a successful storytelling pre-launch page template that captures attention and drives conversions effectively.

Ready to elevate your marketing strategy? By leveraging Instapage's diverse tools, you can create captivating pre-launch pages that maximize engagement.

Get started today with Instapage and transform how you connect with your audience before your launch!

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