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Reach out to the right audience with splash page template for water companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to maximizing your landing page conversions with Instapage

In a competitive digital landscape, landing pages play a crucial role in guiding potential customers toward conversion. Instapage offers a robust landing page and conversion rate optimization (CRO) platform designed to enhance marketing efforts across various sectors, including business services, education, and financial services. By leveraging our powerful tools, marketers can create high-impact campaigns that maximize return on investment (ROI).

Understanding the essentials of landing page optimization

Landing page optimization is the process of improving the elements within a landing page to increase the percentage of visitors who complete the desired action. This can include creating effective layouts, using high-converting templates, and understanding visitor behavior. Instapage streamlines this process with its intuitive page-building features and dynamic personalization tools, making it easy to gather leads and drive conversions.

  1. Customizable templates: Instapage provides over 100 high-converting templates tailored for diverse industries, allowing marketers to customize layouts without coding knowledge.
  2. A/B testing features: Conduct experiments on different landing page versions to analyze effectiveness and identify winning strategies.
  3. Detailed analytics: Track performance metrics through an intuitive dashboard that gives insights into visitor behavior and page effectiveness.

Step 1: Creating high-converting landing pages

Begin your landing page creation by selecting a suitable template from Instapage's extensive library. Choose one that aligns closely with your campaign goals and industry standards. Customize it to match your brand's visual identity and messaging using the drag-and-drop builder, ensuring your page stands out while effectively communicating your offer.

Step 2: Implementing optimization techniques

Once your landing page is set up, focus on optimization techniques to boost conversions.

  1. Use heatmaps: Heatmaps allow you to see where visitors click, helping you understand which areas attract attention and which do not.
  2. Dynamic text replacement: Adapt your landing page text to match the keywords used in your ads, creating a seamless transition from ad to landing page.
  3. AdMaps: Align your advertising campaigns with the corresponding landing pages, ensuring targeted messaging that resonates with your audience.

Step 3: Personalizing the user experience

Utilize Instapage's personalization features to create tailored experiences for different audience segments. By identifying user characteristics—such as location or behavior—you can adapt content dynamically, making your landing page relevant to each visitor.

  1. Target demographic: Adjust headlines and imagery to reflect the specific interests and pain points of different demographics, such as millennials vs. baby boomers.
  2. Localized content: Incorporate local statistics or language to resonate more deeply with audiences in specific regions.
  3. Behavioral triggers: Change content based on previous interactions with your site to create a familiar and compelling experience.

In conclusion, optimizing your landing pages with Instapage not only enhances user experiences but significantly improves conversion rates. By following these steps, you can create powerful marketing campaigns that resonate with your audience and drive results.

Ready to elevate your digital marketing game? Explore Instapage today and take the first step towards creating landing pages that convert.

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