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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Enhance Your Marketing Strategy with Instapage's Landing Page Solutions

In an increasingly competitive market, having powerful landing pages is crucial for attracting and converting visitors. Instapage stands out as a premier landing page and CRO platform specifically designed for marketers looking to boost their digital marketing efforts. With an array of customizable templates and optimization tools, Instapage enables teams in business services, tech, education, and more to create effective landing pages that amplify results.

Understanding Landing Pages

Landing pages are standalone web pages created for a specific marketing campaign or offer. These pages serve to convert visitors into leads or customers by compellingly presenting offers. Utilizing a platform like Instapage simplifies the creation of high-converting landing pages, making it possible to achieve greater ROI on marketing endeavors.

  1. High-converting templates: Instapage features over 100 pre-designed templates to cater to different marketing goals and aesthetics.
  2. Customization options: The platform allows extensive personalization of templates through its intuitive drag-and-drop editor, enabling marketers to meet their specific campaign needs.
  3. Analytics and testing: With built-in A/B testing and detailed analytics, users can continually refine their landing page strategies based on performance data.

Creating Your First Landing Page

To create an impactful landing page on Instapage, follow these steps:

Step 1: Choose a Template

Select a suitable template from Instapage's library that aligns with your campaign objectives, and ensure it emphasizes crucial information.

  1. Conversion-focused: Look for elements that enhance user engagement and are proven to convert visitors.
  2. Industry-specific designs: Choose templates that resonate with your target audience's preferences, tailored for industries like education or financial services.
  3. Responsive layouts: Ensure your selected template is mobile-optimized to capture leads on any device.

Step 2: Customize the Page

Utilize the editing tools to tailor the page's content and design. Customization options include modifying text, images, and call-to-action buttons.

  1. Dynamic text replacement: This feature allows the insertion of personalized content based on incoming ads, enhancing relevancy.
  2. Multimedia incorporation: Use videos or high-quality images to support your message and engage visitors more effectively.
  3. Lead generation forms: Integrate forms directly on the landing page to facilitate immediate lead capture.

By following these steps, you’ll be well-equipped to create a compelling landing page that resonates with your audience.

Ready to transform your marketing campaigns? Start creating high-converting landing pages with Instapage today and watch your ROI soar.

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