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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing ROI with Instapage

Maximizing return on investment (ROI) in digital marketing campaigns is critical for marketers, particularly within various sectors such as business services, tech, and education, among others. Instapage provides the most powerful landing page and conversion rate optimization (CRO) tools to help you boost conversions and achieve your marketing objectives efficiently. This guide outlines the essential steps and features of Instapage, making it a prime platform for your landing page needs.

Understanding your audience

Effective landing pages start with a deep understanding of your target audience. Mapping out their needs and preferences will guide your design and content decisions. Consider utilizing the demographic insights available within Instapage to fine-tune your audience engagement strategies.

  1. Identify target segments: Use market research to define your audience.
  2. Utilize personas: Create detailed profiles for your ideal customers to guide content creation.
  3. Leverage data: Implement analytics tools to gather insights from previous landing pages.

Creating high-converting landing pages

With a library of 100+ customizable templates and conversion-focused layouts, Instapage simplifies the creation of landing pages that convert. Here's how to get started:

  1. Select a template: Choose from high-performing templates that suit your campaign goals.
  2. Customize your design: Use drag-and-drop features to align design elements with your brand.
  3. Add lead generation elements: Integrate forms, CTAs, and buttons that encourage user interactions.

Optimizing for conversions

Once you've created your landing page, the next step is optimization. Instapage offers built-in experimentation tools such as A/B testing and heatmaps for effective optimization.

  1. Conduct A/B tests: Test different headlines, images, and CTA placements to determine what resonates best with your audience.
  2. Analyze performance: Use analytics dashboards to track user behavior and engagement.
  3. Implement feedback: Continuously refine your landing pages based on analytic insights.

By taking the time to understand your audience, utilize the powerful features of Instapage templates, and continuously optimize your pages, you can significantly boost your ROI.

Focus on using Instapage's personalization and collaboration features to target content effectively and streamline team efforts.

Start transforming your digital marketing campaigns today with Instapage. Discover how our platform can elevate your landing page results and overall campaign success.

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