Create SEO friendly viral content website from scratch using our lead-focused templates

Drive more leads with Instapage SEO friendly viral content website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Most Implementable Enterprise - Summer 2025
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A step-by-step guide to create high-converting landing pages with Instapage

Creating landing pages that drive conversions is essential for marketers in industries like business services, tech, and education. Instapage, as a leading landing page and CRO platform, allows you to optimize and scale your digital marketing efforts effectively.

Understanding the basics of landing pages

A landing page is a standalone web page designed specifically for a marketing or advertising campaign. The main goal is to drive conversions, whether that's capturing leads, driving purchases, or promoting specific content. Instapage provides over 100 optimized templates tailored for various marketing needs.

  1. High-quality templates: Choose from a library of professionally designed templates that are optimized for conversions. Each template can be easily customized to meet your brand's needs.
  2. Lead generation elements: Utilize pre-built forms and lead capture widgets to convert visitors instantly, making it easier to grow your email list.
  3. Mobile responsiveness: Ensure that your landing pages look great on any device, as mobile traffic continues to rise.

Step 1: Choose the right template

Selecting the perfect template is crucial. Instapage offers various options, each designed for different marketing goals. Evaluate templates based on your audience and campaign objectives.

  1. Identify your goal: Are you launching a new product? Ensure the template highlights your unique value proposition.
  2. Narrow down choices: Filter through the template library based on industry and purpose to find a suitable starting point.
  3. Test variations: Utilize A/B testing to see which templates perform better with your target audience.

Step 2: Customize with powerful editing tools

Instapage's intuitive editing tools allow you to create visually appealing landing pages without any coding requirements. You can drag and drop elements, adjust layouts, and experiment with different styles.

  1. AdMaps: Connect ads specifically to pages, ensuring relevance for higher conversion rates.
  2. Dynamic text replacement: Personalize your content based on the visitor's search queries to enhance engagement.
  3. Collaboration features: Invite team members to provide feedback and edit pages in real-time.

Step 3: Optimize for conversions

Once your landing page is live, it's essential to monitor its performance. Use the built-in analytics and A/B testing features to optimize your page continuously.

  1. Heatmaps: Analyze user behavior on your landing page to understand interaction patterns.
  2. Performance analytics: Track conversion rates and metrics that inform future marketing decisions.
  3. Iterative improvements: Based on data, refine your content and design to align with user preferences.

Creating effective landing pages is a dynamic process. By leveraging Instapage’s powerful tools, marketers can enhance their strategies and achieve better results.

Ready to maximize your marketing ROI through effective landing pages? Start a free trial with Instapage today and experience the ease of creating high-converting landing pages.

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