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Reach out to the right audience with sales page template for research companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create effective sales page templates for research companies using Instapage

Sales page templates are crucial for converting visitors into leads, especially for research companies looking to maximize their digital marketing efforts. Instapage offers a powerful landing page and conversion rate optimization (CRO) platform that empowers marketers to accelerate and optimize their campaigns effectively, no matter their budget or team size. This guide will walk you through the steps necessary to create a high-converting sales page template tailored for research companies.

Step 1: Choose the right template

Selecting the appropriate sales page template is essential for aligning with your brand and engaging your target audience. Instapage provides over 100 professionally designed templates, specifically tailored to meet the needs of the business services, marketing, tech/SaaS, education, energy, finance, government, and insurance sectors. Utilize these templates as a foundation to add personalized content that resonates with your visitors.

  1. Research industry-specific needs: Understand what your audience is looking for and choose a template that highlights those specific needs.
  2. Focus on user experience: Select templates that prioritize user-friendly navigation to enhance visitor engagement.
  3. Highlight key services: Ensure the template allows room for showcasing your research services visibly.

Step 2: Utilize lead generation elements

Incorporating lead generation elements into your sales page can significantly boost conversion rates. Instapage’s platform offers a variety of pre-built lead capture forms, call-to-action buttons, and dynamic content features. By strategically placing these elements throughout your sales page, you guide potential clients toward taking action.

  1. Dynamic text replacement: A feature that enables you to personalize your content based on traffic sources, enhancing user connection.
  2. Compelling call-to-action buttons: Design buttons in eye-catching colors with persuasive text to encourage clicks.
  3. Optimized forms: Use short, simple forms that are easy to fill out, increasing the likelihood of submissions.

Step 3: Optimize for conversions

Once your sales page is set up, optimizing for conversions is where the real magic happens. Instapage provides built-in A/B testing and analytics tools that allow you to experiment with various elements and refine your sales page based on actual data, ensuring continuous improvement over time.

  1. A/B testing: Create multiple variations of your sales page to see which design, copy, or layout performs best.
  2. Heatmaps: Utilize heatmaps to understand how visitors interact with your page—where they click, scroll, and spend time helps identify trouble spots.
  3. Performance analytics dashboard: Track key metrics, such as conversion rates, traffic sources, and user behavior, to make informed decisions.

By carefully crafting your sales page template with these strategies in mind, you will enhance your chances of attracting and converting potential clients.

Don’t wait to see the results; start creating your high-converting sales page template today with Instapage, and take a significant step towards scaling your marketing success.

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