Customize the pre-created sales page template for non-profit volunteers

Purpose: Landing pages are designed for a specific conversion goal, while websites serve as comprehensive hubs for information, interaction, and various functionalities. Longevity: Landing pages are temporary, tied to specific campaigns, whereas websites are permanent fixtures providing an enduring online presence.

Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item. It has limited navigation, and the simplicity keeps a visitor focused on the goal rather than distracted by multiple links that take them away from the page.

Look at it this way: If your website is your store, youre welcoming visitors and letting them walk around and get familiar with your business. Once theyre ready to go, your sales page is in charge of showing them the product they need to solve their problems.

A landing page is a standalone web page that a person lands on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.

There are basic design elements every good sales page should have, including the header section, high-quality visuals, body copy, and CTAs. So while choosing a sales page template, ensure it has these pre-designed section blocks or at least supports them. Additional sections like FAQs can also be really helpful.

If youre planning to create a sales page on your own using a website builder or a landing page builder, it can cost anywhere from $0 to a few hundred dollars per year, depending on the platform you choose and the features you need.

On a sales page, you will usually find a product or service description, its benefits, and how the brand will help solve your problems. Often, sales pages also include CTAs, promotional offers, and discounts to further persuade customers and prospects to make a purchase.

With so many audiences and needs to address, websites are not designed to drive the specific conversions a paid marketing campaign requires. Thats the domain of landing pages. Landing pages are strategic components of digital marketing campaigns.

Also known as a destination page or lead capture page, a landing page is used to generate leads or sales by getting visitors to respond to a call-to-action (CTA). A successful landing page is optimized to drive conversionsgetting more users to take the desired action.

You can create a sales page in eight easy steps: Get to know your audience. Create a value proposition for your offer. Set your pricing. Determine your sales page length. Write captivating copy. Design your sales page (+ free template) Add your CTA. Bonus: Automate your sales funnel.