Try how easy it is to work with sales page template for home improvement companies

Reach out to the right audience with sales page template for home improvement companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating an effective sales page template for home improvement companies

An impactful sales page template can significantly boost conversions for home improvement companies. Leveraging Instapage's landing page solutions allows marketers to design pages tailored to their audience, ensuring a higher return on investment for marketing campaigns.

Understanding the components of a sales page template

To create an effective sales page template for home improvement companies, it’s crucial to include several key elements. These components work together to engage visitors and drive action. Ensure to address the following:

  1. Compelling headlines: Capture attention with clear, benefit-driven headlines.
  2. High-quality images: Use professional visuals to showcase your work and build trust.
  3. Strong calls-to-action: Guide your audience with clear and actionable buttons leading to conversions.

Step 1: Identifying your target audience

The first step in developing a successful sales page template is understanding your target audience. Tailoring content to resonate with your specific audience segments can enhance engagement. Consider these points:

  1. Create buyer personas: Define characteristics of your ideal customer such as demographics and preferences.
  2. Research pain points: Identify common issues your audience faces in home improvement projects.
  3. Segment the messaging: Adjust language and visuals to suit the identified audience segments.

Step 2: Crafting compelling content

Next, focus on crafting your page's content to highlight the unique selling propositions. Use engaging language and detailed descriptions to attract your audience's attention. Consider the following tips:

  1. Highlight benefits over features: Clearly outline how your services solve problems.
  2. Incorporate social proof: Use testimonials and case studies to build credibility.
  3. Ensure clarity: Use straightforward language that conveys your message effectively.

Step 3: Engaging design and layout

The final step involves designing a layout that is both appealing and functional. A well-structured layout enhances the user experience and drives conversions. Keep these design strategies in mind:

  1. Use a clean layout: Avoid clutter to help visitors focus on your key messages.
  2. Optimize for mobile: Ensure that your sales page template is responsive across devices.
  3. Utilize white space: Allow for breathing room in your design to improve readability.

By combining these elements, your sales page template will effectively meet the needs of home improvement companies and engage potential customers.

Ready to transform your landing pages? Start using Instapage to create high-converting sales page templates that resonate with your audience today.

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