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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Accelerate Your Marketing Campaigns with Instapage's Powerful Landing Page Solutions

Instapage offers a comprehensive landing page and conversion rate optimization (CRO) platform tailored for marketers, enabling them to enhance their campaigns effectively. Whether you're in business services, tech, or education, this guide will walk you through the essential steps of creating high-converting landing pages that can scale and maximize ROI with ease.

Step 1: Select Your Template

Choosing the right template is critical as it sets the foundation for your campaign’s success. Instapage provides over 100 professionally designed templates specifically for various industries. Focus on templates that are optimized for your target audience and include essential lead generation elements.

  1. Professional look and feel: Templates that align with your branding help in creating trust and improving engagement.
  2. High conversion rates: Select templates that have been pre-tested for conversions and align with your marketing goals.
  3. Customizability: Choose a template that allows easy adjustments to personalize your landing page for your audience.

Step 2: Build Your Landing Page with Instablocks

Once you've selected your template, leverage Instablocks to customize your landing page layout. Instablocks enables you to drag and drop pre-designed sections into your page, significantly speeding up the building process while ensuring high-quality design.

  1. Drag-and-drop functionality: Easily move elements around to create a layout that suits your campaign’s objectives.
  2. Pre-built sections: Utilize sections designed for lead generation, testimonials, or call-to-action to enhance conversions.
  3. Responsive design: Ensure that your landing page works seamlessly across devices, catering to your audience's preferences.

Step 3: Optimize for Conversion

Optimization is key to maximizing your landing page's effectiveness. Use available tools to analyze on-page behavior, conduct A/B tests, and refine your approach continuously.

  1. Heatmaps: Understand which parts of your page the users interact with most to make informed changes.
  2. A/B testing: Experiment with different titles, images, and call-to-action phrases to find the highest converting version.
  3. Analytics dashboard: Utilize comprehensive performance metrics to gauge your campaign's success against KPIs.

By following these steps, Instapage empowers you to create landing pages that not only captivate but also convert. Start harnessing the full potential of your marketing campaigns today!

Let Instapage be your all-in-one solution to scaling your marketing efforts. With easy-to-use tools and expert insights, you’ll transform your approach to digital advertising.

Ready to elevate your marketing strategy? Sign up for Instapage now and take the first step towards optimizing your digital campaigns!

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