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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize Your Marketing Impact with Instapage's Landing Page and CRO Platform

Instapage serves as the industry's leading platform for creating high-converting landing pages and optimizing conversion rates, specially tailored for marketers navigating the competitive landscape. With tools designed to boost campaign effectiveness, teams of all sizes can create dynamic landing pages that effortlessly capture leads and drive conversions.

Why Choose Instapage for Your Landing Page Needs?

Instapage stands out due to its comprehensive approach to landing page creation and conversion rate optimization. Marketers in various sectors, including business services, tech, and education, benefit significantly from its features. Here are a few reasons your team will find Instapage indispensable:

  1. 100+ high-converting templates to jumpstart your campaign without design skills.
  2. Intuitive drag-and-drop builder ensures streamlined page development for teams of any size.
  3. Built-in experimentation tools for A/B testing enhance your analysis and optimization efforts.

Key Features of Instapage's Landing Page Platform

The robust features of Instapage empower marketers to create tailored experiences for their audience. Each feature plays a crucial role in driving conversion rates higher. Let’s take a closer look:

  1. Personalization: Use dynamic text replacement to customize your landing pages for different target audiences.
  2. Collaboration: Facilitate real-time feedback and editing with team members and stakeholders to speed up the review process.
  3. Analytics Dashboard: Gain valuable insights into visitor behavior with detailed heatmaps and performance metrics.

The Step-by-Step Process to Create Effective Landing Pages

Creating a landing page with Instapage is a straightforward process that starts with understanding your audience's needs. Follow these steps to craft pages designed to convert:

  1. Identify goals: Determine the specific objectives for your landing page, whether it’s lead generation or sales.
  2. Select a template: Leverage one of the 100+ conversion-focused templates available in the library.
  3. Optimize: Implement A/B tests to identify the most effective versions and make data-driven decisions.

By systematically applying these principles, your marketing team can enhance engagement and conversion rates efficiently.

With Instapage, marketers can unlock the full potential of their campaigns through expertly designed landing pages that adapt to the needs of their audience.

Start optimizing your marketing campaigns today. Explore Instapage’s powerful features and watch your ROI soar.

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